Startup CPG Newswire:
FREE PATH Launches New Line of Grass-Fed Whey Protein with Functional Ingredients
PRESS RELEASE — NEWS PROVIDED BY Mark Malinsky for Free Path
CHICAGO, IL (OCTOBER 2026) — The team behind Sprout Living, an established organic, plant-based nutrition brand, has announced the launch of Free Path, a new protein brand focused on grass-fed whey protein, functional ingredients and straightforward nutrition.
Building on its experience developing nutrition products under Sprout Living, the team created Free Path to offer a dairy-based protein option while maintaining its commitment to ingredient quality, transparency and thoughtful formulation.
Free Path launches with four flavors: Unflavored, Vanilla Bean, Hot Chocolate and PB Banana. Each formula features grass-fed whey protein, providing up to 25 grams of complete protein per serving, depending on the flavor. The products also incorporate functional ingredients, including superfoods and ingredients selected to support digestive health.
The launch represents an expansion into a new protein category for the team behind Sprout Living. While Sprout Living remains focused on organic, plant-based nutrition, Free Path introduces a complementary dairy-based option for consumers seeking whey protein with additional functional ingredients.
Designed for everyday versatility, Free Path’s protein powders can be incorporated into smoothies, shakes, baked goods and other recipes. The brand’s approach emphasizes recognizable ingredients and practical nutrition without unnecessary complexity.
With the introduction of Free Path, the Chicago-based team continues to expand its presence in the health and wellness CPG market, bringing its experience in functional nutrition to a broader range of protein preferences.
About Free Path
Free Path is a Chicago-based protein and wellness brand from the makers of Sprout Living, an established organic, plant-based nutrition company. Created to bring the team’s experience in functional nutrition to the dairy-based protein category, Free Path offers grass-fed whey protein powders made with thoughtfully selected ingredients. Its debut lineup includes four flavors: Unflavored, Vanilla Bean, Hot Chocolate and PB Banana, delivering up to 25 grams of complete protein per serving. With an emphasis on ingredient transparency, quality and everyday versatility, Free Path develops products designed to make functional nutrition a convenient part of daily routines.
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