Startup CPG Newswire:
Founded by Former Le Labo Executive – Maison Mascarell Introduces Refillable Hand Soap, Combining Luxury and Responsible Design
PRESS RELEASE — NEWS PROVIDED BY Emilie Mascarell for Maison Mascarell
NEW YORK, NY (2025) – Maison Mascarell, a luxury home care brand, announces the launch of its debut product: a refillable hand soap engineered to enhance daily routines with its sensorial formula and address plastic waste concerns with its vibrant design. Maison Mascarell crafts refillable solutions that balance sensory appeal with practical functionality.
The refillable hand soap is the pinnacle of sensorial design and sustainability. Encased in a durable glass bottle dispenser, it features a tablet refill format crafted to reduce waste. In contrast, most liquid hand soaps are primarily composed of water and packaged in plastic bottles. Maison Mascarell hand soap is engineered with a luxurious texture and fine fragrance inspired by Provence. The dissolvable tablets bring a refined touch to hand-washing and the soap transforms a format traditionally used in mass-market products into an environmentally mindful yet undeniably luxurious, sensorial solution.
“Maison Mascarell was created to offer a new perspective on sustainability,” said Emilie Mascarell, the company’s founder. “We believe sensoriality and plastic waste reduction can coexist seamlessly, and our mission is to reimagine everyday essentials with a focus on thoughtful design and environmental responsibility.”
Key features of the product include:
**Luxurious, Skin-Friendly Formula**: Combining plant-based ingredients and a fine fragrance inspired by Provence, the hand soap delivers a refined and eco-conscious hand-washing experience.
**Conscious Packaging**: Designed for reuse and built to last, the dispenser and other packaging materials are sourced responsibly in Europe and the U.S., reflecting a commitment to thoughtful design and reduced environmental impact.
**Practical Refill System**: Lightweight pouches that reduce packaging waste and offer convenient replenishment.
Hand soap, a universal daily necessity, presents a compelling opportunity to incorporate sustainability into everyday life. Research highlights the urgent need for sustainable solutions, with approximately 91% of plastic waste not being recycled according to a National Geographic study.
Emilie Mascarell, a French entrepreneur based in Brooklyn, was an early pivotal team member at Le Labo and boasts over 15 years of experience in the beauty industry, She contributed to the iconic fragrance brand by leading product development. Drawing on this extensive expertise, she developed Maison Mascarell’s debut product to balance sensoriality and thoughtful design with sustainability.
The refillable hand soap will be available exclusively at maisonmascarell.com, with a starter kit priced at $48 and refill options starting at $15.
About Maison Mascarell
Maison Mascarell, a luxury home care brand, offers sensorial products with refillable packaging designed to reduce plastic waste without sacrificing experience or aesthetics. Learn more at maisonmascarell.com.
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