
Startup CPG Newswire:
Evie’s Snacks Launches in 100 H-E-B Locations Across Texas
PRESS RELEASE — NEWS PROVIDED BY Evie Ackerley for Evie’s Snacks
HOUSTON, TX (SEPTEMBER 2026) — Evie’s Snacks, a farm-direct pecan snack brand, has launched in 100 H-E-B locations across Texas. The Houston-based brand brings three roasted pecan flavors – Sweet & Salty, Cinnamon Churro, and Brown Butter Rum – to the snack aisle.
Founded by husband and wife, Evie Ackerley and Colin Balickie, Evie’s Snacks makes roasted pecan snacks using nuts grown on the family’s farms in South Texas. The H-E-B launch significantly expands the brand’s retail presence in its home state.
“I grew up shopping at H-E-B, so seeing Evie’s on those shelves is such a full-circle moment,” said Evie Ackerley, co-founder of Evie’s Snacks. “When Colin and I started Evie’s, we wanted to share the pecans grown on our family farms in South Texas with more people. Bringing them to the store I grew up shopping at makes this launch especially meaningful.”
The family-owned business is vertically-integrated; growing the pecans they use and then roasting and packaging in-house. The H-E-B debut follows the brand’s expansion into Target stores across the South and Southeast and its nationwide rollout at Sprouts earlier this year.
“I’m incredibly proud of our small team for making this launch happen,” Ackerley added. “We’re grateful to our buyer, Bryan Wolfe, and the H-E-B team for caring about our story and supporting a local brand.”
Participating stores can be found through the Evie’s Snacks store locator.
About Evie’s Snacks
Evie’s Snacks is a farm-direct pecan snack brand founded by Evie Ackerley and Colin Balickie and based in Houston, Texas.
Made with pecans sourced directly from the founders’ family farms in South Texas, Evie’s creates crunchy, flavor-packed roasted pecans that balance indulgence with better-for-you values. The brand uses simple ingredients, clean-label coconut oil, and less sugar to make pecans feel fun, modern, and truly snackable.
Evie’s Snacks are vegan, gluten-free, and non-GMO. The company’s mission is to make pecans the next great American snacking nut. For more information, visit www.eviessnacks.com
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.







