Startup CPG Newswire:
EGO Tequila Resets for Growth with New Distillery, Retail Expansion, and Strategic Partnerships
PRESS RELEASE — NEWS PROVIDED BY Rikki Kelly for EGO Tequila
FORT WORTH, TX (JULY 2025) – EGO Tequila, the premium, 100% additive-free tequila brand rooted in Texas, has unveiled a series of strategic developments that mark a new phase of growth and brand evolution.
EGO has transitioned its production to a new distillery partner in Jalisco, Mexico, reinforcing its commitment to quality, consistency, and scale as demand grows. Founder Rikki Kelly emphasized the importance of laying the right foundation: “It was important to get the product, the partners, and the positioning right before taking the next step.”
A refreshed bottle and updated packaging will debut in late 2025, reinforcing EGO’s premium shelf presence.
Retail distribution is expanding significantly. Beginning this summer, EGO Tequila will be available at Total Wine stores across Texas, nearly doubling its current retail footprint. “Being on shelf at Total Wine means a lot,” said Kelly. “It’s a major opportunity to reach more consumers and deepen our presence.”
To further scale distribution, EGO has partnered with Mexcor, a leading national beverage alcohol distributor. “EGO is founder-built, premium, and poised for meaningful growth,” said Russell Motz, Mexcor’s CRO. “We’re excited to support their expansion in Texas and beyond.”
EGO is also investing in brand storytelling through a new partnership with Tux Creative House, the agency known for work with Nike, W Hotels, and Polo. The creative refresh begins rolling out in Fall 2025, with a full launch slated for 2026.
To guide its next chapter, EGO has assembled a cross-functional advisory board with leaders from spirits, beauty, sports, and CPG, including experience at Diageo, the NFL, L’Oréal, and Natterjack Irish Whiskey. The board will support strategy across sales, operations, communications, and brand development.
“This next phase is about building a respected, enduring brand,” said Kelly. “We’ve made strong progress behind the scenes, and the foundation is now in place.”
About EGO Tequila
EGO Tequila is a 100% additive-free, small-batch tequila brand distilled in Jalisco, Mexico. Founded with a focus on quality, authenticity, and clean craft, EGO offers a modern, refined perspective on a timeless spirit. The brand is independently owned and based in Fort Worth, TX.
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