Startup CPG Newswire:
DryWater® Launches No Sugar Added, Stevia-Free Hydration Powder
PRESS RELEASE — NEWS PROVIDED BY Allison Bowers for DryWater
NEWPORT BEACH, CA (Feb. 12, 2024)—DryWater® announces the launch of its newest flavor: Raspberry Lemon. This formula has no added sugar, is completely stevia-free, and sweetened is with Katemfe fruit.
The new Raspberry Lemon hydration powder taps into DryWater’s advanced hydration formula to support cellular rehydration and deliver its benefits without added sugar or stevia. Dissolve a stick of Raspberry Lemon into 12 to 16 ounces of water daily to experience the effect of DryWater’s powerhouse blend of six key electrolytes, five essential vitamins, one amino acid, and real whole fruits.
“At DryWater, we are committed to investing and constantly sourcing the cleanest ingredients, developing innovative formulas, and focusing on three core principles: delicious taste, proven health benefits, and real performance,” shares Bryan Appio, founder and CEO of DryWater. “Over the past year, we’ve seen strong demand for a stevia-free version of DryWater. After listening to our customers, we discovered Katemfe fruit—a naturally sweet protein-rich fruit that complements our real fruit flavors while masking the taste of vitamins and electrolytes. This innovation makes us the first to offer a no-added-sugar, stevia-free electrolyte and sports drink that can be enjoyed daily. We continue to set new standards in hydration, and this is a testament to our ever-evolving formula and mission to provide the cleanest product on earth.”
DryWater’s proprietary Isocell™ technology combines rapid H₂O absorption with the delivery of vital micronutrients into the body’s cells. Verified by science, these vitamins and minerals are essential for maintaining overall health and wellness, and their delivery to the body’s cells supports optimal performance, increased energy and cognition, better skin health, immunity, and overall mood.
DryWater is available in four delicious flavors: Raspberry Lemon, Lemon Lime, Mixed Berry, and Peach Mango at DryWater.com or at Walmart stores nationwide.
About DryWater
Rooted in science and ingredient transparency, DryWater is disrupting the hydration industry. Offering fruit-based hydration sticks formulated to support energy, immunity, rehydration, performance, recovery, and cognition, DryWater Hydration Powder contains only what your body needs—nothing it doesn’t. Always made with clean, tested ingredients—six key electrolytes, five essential vitamins, one amino acid, and real fruit (zero artificial flavors or added sugar)—DryWater delivers 25 micronutrients and fruits in precise, bioavailable doses and three delicious flavors, inspiring every ‘body’, everywhere to put hydration first every day.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
