Startup CPG Newswire:
Chlorophyll Water Awarded 2026 Top Trending Brand by Spate Market Research
PRESS RELEASE — NEWS PROVIDED BY Matt Levine for Chlorophyll Water
NEW YORK, NY (MARCH 2026) – Chlorophyll Water was named Spate Market Research’s 2026 Top Trending Brand at Natural Products Expo West, chosen from thousands of brands tracked through Spate’s Popularity Index. The recognition reflects rising consumer demand for clean, green, and sustainable hydration, and reinforces Chlorophyll Water’s growing position in the wellness beverage space.
America’s first bottled water in the U.S. to pass strict Clean Label Project Certification, Chlorophyll Water is made with ultra-purified water, chlorophyll (from alfalfa) and plant-based vitamins. Spate recognized the brand for its strong year-over-year digital growth. According to Spate, Chlorophyll Water’s naturally vibrant color and strong wellness appeal have helped fuel its popularity with health-conscious consumers.
Spate also identified the brand’s strongest consumer associations as natural detox, energy boost and stamina support, and functional hydration as a caffeine alternative with wellness benefits. Founder Matt Levine said the recognition validates what the brand has been seeing in the market for some time: Chlorophyll Water is evolving from an emerging wellness product into a more mainstream, everyday hydration choice. The award also comes amid strong direct-to-consumer momentum, with thousands of cases sold on TikTok Shop over the past 30 days.
The recognition builds on Spate’s 2025 report, “The Chlorophyll Water Phenomenon: Chlorophyll Water’s Green Glow: From Detox Hype to Energy-Driven Hydration,” which highlighted Chlorophyll Water as one of the fastest-growing wellness movements in the market. In that report, chlorophyll ranked among the Top 10 for significant growth in the U.S. Popularity Index, was a Top 10 ingredient by increase in Google Search, and was the only ingredient to rank in both categories.
Additional Spate data showed continued momentum across the broader chlorophyll category. TikTok views for “Chlorophyll Water” rose by +1.6 million year-over-year, while detox-related searches tied to Chlorophyll Water increased +806.8% and energy- and focus-related searches grew by more than 1,000%. Hashtag activity tied to #Chlorophyll and #ChlorophyllWater has surpassed 1 billion views.
As consumers continue to seek transparency, functionality, and cleaner ingredients, Chlorophyll Water remains at the forefront of the category it helped define, with distribution across major grocers, grab-and-go cafés, Amazon, TikTok Shop, and ChlorophyllWater.com.
About Chlorophyll Water
Chlorophyll Water is America’s first-ever bottled water to pass Clean Label Project Certification, made with ultra-purified water, chlorophyll from alfalfa, and plant-based vitamins for clean, functional hydration.
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