Startup CPG Newswire:
Chef Robert Sandberg Launches Pulped, a Flavor-First Rebellion Against Functional Drinks
PRESS RELEASE — NEWS PROVIDED BY Jennifer Sunnfors for Pulped
LOS ANGELES, CA (NOVEMBER 2026) – From Michelin-starred kitchens to the beverage aisle, award-winning chef Robert Sandberg is bringing flavor back. Made with 50% real fruit juice and no added sugar, Pulped is now available nationwide on Amazon.
In a world where every drink promises to fix your life, flavor seems to have been forgotten. Enter Pulped, a new chef-founded sparkling juice brand challenging the beverage industry’s obsession with function. Created by award-winning Swedish chef Robert Sandberg alongside co-founders Jennifer Sunnfors, former CMO at Mela Watermelon Water, and Oskar Bakke, award-winning photographer. Pulped puts great ingredients and exceptional flavor ahead of wellness claims.
The idea came from a simple frustration. After trying countless drinks on the market, the founders struggled to find natural options they genuinely enjoyed. Everything seemed to be loaded with sugar, sweetened with stevia or artificial alternatives, or marketed around the latest wellness trend. Sandberg has spent his culinary career in some of the world’s most celebrated restaurants, including Noma, Frantzén and Kong Hans Kælder. Now he’s bringing that same obsession with flavor and balance to something considerably more accessible, a can of sparkling juice. “Nobody needs another drink promising to fix their life,” says Sandberg. “I built Pulped the way I build a dish: start with great fruit, find the right botanical, add a pinch of salt so it all pops.” Made with 50% real squeezed fruit juice, subtle botanicals and sea salt, Pulped contains no added sugar, stevia or artificial sweeteners. Its sweetness comes entirely from the fruit. Pulped comes in three flavors, each pairing real squeezed fruit with a botanical the way a chef pairs a sauce with a plate:
● Strawberry with a hint of elderflower
● Watermelon with a touch of jasmine
● Grapefruit with notes of Earl Grey
Sandberg is joined by co-founders Jennifer Sunnfors, former CMO of Mela Watermelon Water and an early team member at Barebells and NOCCO, and Oskar Bakke, an internationally recognized photographer and creative director who leads the brand’s visual identity and storytelling.
“We’re going back to basics,” said Jennifer Sunnfors, co-founder of Pulped. “With Pulped we
wanted to compete on taste: a drink made for flavor first, with an ingredient list you can actually understand. No added sugar, no weird aftertaste.”
Pulped is quickly gaining momentum across Los Angeles, with a growing presence in independent cafés, restaurants and specialty retailers, including Laurel Supply, Bob’s Market, Bread & Butter, The Hive, Goodboybob, Bluey’s and Sweet Butter Kitchen. The brand is also available nationwide on Amazon, with single-flavor packs and a variety pack.
About Pulped
Pulped is a chef-founded sparkling juice made with 50% real squeezed fruit juice, subtle botanicals and sea salt. Founded by Robert Sandberg, Jennifer Sunnfors and Oskar Bakke, Pulped believes great flavor should always come first. No added sugar. No artificial sweeteners. No functional hype. Clean drinks. Filthy good flavor.
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