Startup CPG Newswire:
Cactus Foods Expands Nationwide with Launch in 320+ Kroger Stores
PRESS RELEASE — NEWS PROVIDED BY Diana Gonzalez for Cactus Crunch Tortilla Chips
PASADENA, CA (APRIL 2026) — Cactus Foods, the fast-growing brand behind the Cactus Crunch Sea Salt and Cactus Crunch Jalapeno tortilla chips, announced its nationwide expansion into 320+ Kroger locations, marking a major milestone in the company’s retail growth. The launch spans multiple Kroger banners, including Ralphs, Fry’s, Fred Meyer, King Soopers, and Kroger stores nationwide.
This rollout is part of Kroger’s Innovation Program, where Cactus Crunch is featured in a curated Natural & Organic endcap alongside emerging and high-growth brands. The opportunity was accelerated by the brand’s participation in the Startup CPG Denver Grocery Run, where the Cactus Foods team first connected with King Soopers, a Kroger subsidiary.
“This is a huge moment for our team. We’re growing, we’re different, and it matters because we are expanding what a tortilla chip can be,” said Diana Gonzalez, the Founder and CEO of Cactus Foods. “Kroger’s Innovation Program is designed to spotlight brands that are pushing the category forward, and we’re proud to be included. It’s an incredible opportunity to introduce Cactus Crunch to millions of new shoppers.”
Cactus Crunch reimagines the classic tortilla chip by using nopal, also known as prickly pear cactus, a sustainable ingredient with naturally high fiber content, anti-inflammatory properties, and a light texture. By swapping conventional bases for cactus, the brand aims to offer the taste of tortilla chips with functional benefits. Since its launch in 2024, Cactus Crunch has been featured in multiple national publications and was named “Best Dipper” chip by EatingWell.
The launch is further supported by KEHE, a leading natural and organic distributor, whose partnership has been instrumental in scaling Cactus Foods’ retail presence.
Shoppers can now find Cactus Crunch in the Natural & Organic snack section endcaps at participating Kroger locations.
About Cactus Foods
Cactus Foods is a modern snack company focused on creating bold, better-for-you products that don’t compromise on flavor. Its flagship product, Cactus Crunch tortilla chips, delivers a uniquely satisfying crunch with high-quality ingredients designed for today’s conscious consumer. For more information, visit Cactus-Foods.com and follow Cactus Foods on Instagram, TikTok, and LinkedIn.
About Cactus Foods
Cactus Foods is a better-for-you snack company redefining healthy eating through innovative, cactus-based products rooted in culture and sustainability. Founded in 2020 by CEO Diana Gonzalez, the brand transforms cactus into delicious, nutrient-dense snacks. Its flagship Cactus Crunch Tortilla Chips are a gluten-free, vegan snack without compromising taste. Committed to sustainability and health, Cactus Foods is pioneering cactus as a staple ingredient that supports biodiversity and reduces environmental impact. Products are available at Kroger nationwide, Bristol Farms, Walmart Marketplace, TikTok Shop, and select retailers, with proceeds supporting water access through Water.org
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