Startup CPG Newswire:
Blue Durango… There is a New Tea in Town.
PRESS RELEASE — NEWS PROVIDED BY Lars Oltmanns for Blue Durango Iced Tea
ATLANTA, GA (JANUARY 2025) – BIG NEWS, ICED TEA LOVERS!
Blue Durango Iced Tea is taking a giant leap from the restaurant table to your hands — now hitting all Sprouts Farmers Market locations nationwide!
For over 25 years, Blue Durango has been the go-to fresh-brewed iced tea in restaurants. But now? They are ready for the big leagues. Thanks to Sprouts’ Forager Program for emerging brands, their iced tea is coming to every Sprouts store across the country starting January 1st.
Four iconic flavors to sip, savor, and fall in love with:
Charmed VooDoo – a mystical, hibiscus flavor-packed brew
Long Arm Citrus – a bold, citrusy kick that is more than an Arnold Palmer
Classic Swtn’d – the perfect sweet tea hug that is just sweet enough
Classic UnSwtn’d – pure, tea-forward, and unsweetened perfection
“The Sprouts launch is a huge milestone for us.” says Jonathan Silver, founder of Blue Durango Iced Tea. “We’ve been a restaurant favorite for years, but now iced tea lovers everywhere can grab our brews on the go. Our 16 fl oz cans are ready when you are – anytime, anywhere!”
The Golden Ticket to KeHE…
Not only is Blue Durango Iced Tea making waves at Sprouts, but also snagged a Golden Ticket from KeHE as a standout brand! What does this mean? Starting April, SKUs will be rolling out in multiple KeHE regions, opening doors to even more retailers and independent stores. “We’re not just growing — we’re soaring. We will be reaching even more iced tea lovers across the country.” says Jonathan Silver
Why Blue Durango?
Because life moves fast, and you need a tea that can keep up! We’re here to shake up the iced tea scene — no carbonation, just bold, fresh, and adventurous flavors crafted for those who crave something better.
Find @bluedurangoicedtea on Instagram and let’s make every sip an adventure!
Contact: jonathan@bluedurangoicedtea.com
About Blue Durango Iced Tea
Blue Durango Iced Tea is a premium, craft-brewed iced tea made for true tea enthusiasts. With a bold, tea-forward flavor and just the right touch of sweetness, every can delivers a perfectly balanced and refreshing experience. Whether you need a revitalizing break or a companion on life’s journey, Blue Durango Iced Tea is the choice for those who appreciate the art and creativity of iced tea.
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