Startup CPG Newswire:
Birdie Bakes Co Launches Second Muffin Mix SKU, Restocks Banana Following Two Sellouts and Expands to Amazon
PRESS RELEASE — NEWS PROVIDED BY Victoria Tawney for Birdie Bakes Co
AUSTIN, TX (NOVEMBER 2026) — Birdie Bakes Co, the first easy-to-bake muffin mix made with real fruits and vegetables, is launching its new Apple Cinnamon Muffin Mix and bringing back its original Banana Muffin Mix after a four-month sellout. Both flavors will be available on birdiebakesco.com November 12, with an Amazon Prime launch planned for mid-November.
Launched in 2025 by moms Katie Nugent and Victoria Tawney, Birdie Bakes was created to fill a gap in the baking aisle: convenient muffin mixes made with real fruits and vegetables that kids actually want to eat.
“We started Birdie Bakes because we were tired of choosing between foods our kids would eat and food that would actually nourish them,” said Victoria Tawney, Co-Founder of Birdie Bakes Co. “We wanted to make something that worked for real families, and seeing other parents get behind it has been the most rewarding part.”
Made with real fruits and vegetables, the mixes contain nothing artificial and have 50% less sugar than leading muffin mixes. With protein and fiber from whole-food ingredients, Birdie Bakes brings nutritional value to a baking aisle traditionally dominated by refined flours and added sugars.
Since launching in 2025, Birdie Bakes has sold out twice, expanded into specialty retail including Good Eggs and independent grocers, and is now growing its product lineup and online availability.
The launch of Apple Cinnamon marks the brand’s first flavor expansion, giving families another convenient option for making more nourishing muffins at home.
Media Contact:
Birdie Bakes Co
hello@birdiebakesco.com
www.birdiebakesco.com
About Birdie Bakes Co
Launched in 2025 by two moms, Birdie Bakes Co makes the first easy-to-bake muffin mixes with real fruits and vegetables. Made with simple ingredients like banana, apple, carrot, and sweet potato, the mixes contain nothing artificial and deliver protein and fiber from whole foods, with 50% less sugar than leading muffin mixes. Birdie Bakes Co is on a mission to make the pantry staples families already love more nourishing and convenient.
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