Startup CPG Newswire:
Beituti Launches Authentic Lebanese Flavors for the Modern Home Cook
PRESS RELEASE — NEWS PROVIDED BY Rawia Abdelsamad for Beituti
Cleveland, OH – November 2024 – Beituti, a Lebanese-American food brand, is thrilled to announce its official launch, introducing bold and vibrant Middle Eastern flavors through a line of healthy, easy-to-use products. With a mission to make authentic Lebanese cuisine accessible and approachable, Beituti offers products that celebrate the warmth and beauty of Middle Eastern cooking, designed to simplify meal preparation without sacrificing quality or taste.
Beituti was born from founder Rawia Abdelsamad’s deep-rooted passion for food, wellness, and family. As a mom of three who moved from Lebanon to the U.S., Abdelsamad struggled to find the time to recreate the Middle Eastern dishes she grew up with. “It was important for me to share the flavors of my childhood with my family, but cooking from scratch was often overwhelming,” she shared. This challenge inspired her to create a solution: flavorful, ready-to-use products that bring the authentic taste of Lebanon into modern kitchens. After attending a culinary program and teaching Middle Eastern cooking classes, she realized that home cooks everywhere were eager to embrace these flavors. Beituti is her way of sharing the vibrancy and hospitality of Lebanese cuisine with the world.
The brand’s debut product line includes shawarma marinades, which are already available for purchase, and a tahini sauce set to launch in December. Beituti’s shawarma marinades are made with healthy fats, gluten-free, dairy-free, and vegan ingredients. They are versatile and easy to use with a variety of protein and vegetable options, allowing home cooks to create shawarma wraps, bowls, or salads effortlessly. Simply add the marinade to your choice of protein or veggies, then sear, roast, or grill for a flavorful meal in minutes.
Beituti is also gearing up for its debut at the Fancy Food Show in Las Vegas this January, where it will showcase its products to industry professionals and potential partners. This marks an exciting milestone as Beituti continues to grow and bring its products to more kitchens nationwide.
Beituti’s shawarma marinades are now available online at www.eatbeituti.com, with the tahini sauce following in December.
For more information, please visit www.eatbeituti.com or contact hello@eatbeituti.com.
About Beituti
Beituti is a Lebanese-American food brand dedicated to making authentic Middle Eastern flavors accessible to modern home cooks. Combining the richness of Lebanese cuisine with the convenience of ready-to-use products, Beituti offers a range of healthy, easy-to-use marinades and sauces rooted in tradition and crafted with care. As a women- and minority-owned business, Beituti aims to celebrate the diversity of Middle Eastern culture while inspiring creativity and connection in the kitchen.
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