Startup CPG Newswire:
BAKR Partners with Meijer
PRESS RELEASE — NEWS PROVIDED BY Alexa Ryan for BAKR
Grand Rapids, MI (2024) – BAKR, a new ready-to-bake cookie dough brand, is expanding their footprint in their first national launch with Meijer. After just one year, the buzzy, new start-up, led by founder, Alexa Ryan, continues to build upon their growing presence in the Mid-West, securing placement for three SKUs in all of the retailer’s stores.
Alexa, a Grand Rapids native, spoke about her experience launching in her hometown, where Meijer is headquartered, saying: “It was a dream come true to partner with Meijer! Growing up in Grand Rapids, Meijer was my store, so it is amazing to see my product on the shelves I have always shopped.”
Alexa and her husband, Kyle Ryan went all out for the occasion, having a ceremonial ribbon cutting and full-blown party in the frozen aisle of her childhood store in Gaines Township. Friends, family, and new BAKR fans alike all circled around the sampling table to try the new flavors. “The idea of having a celebration in the grocery store is not something you see every day, but Meijer was supportive from the start and shoppers loved trying a new cookie dough!” the founder went on to say.
Grocery store party, huh? Seems like a good time “It was really fun, one of my favorite memories of running my brand to date!” Ryan said. The intrigue of crowds forming at a grocery store was enough for passer byers to stop and ask questions. “Sampling is a core part of building a food brand, customers are always excited to taste a new cookie, but the crowds drew even more people in to try us out!”
After the fact, Alexa caught up with a few new customers on their social media and direct messages “We had so many people reach out to us and post about our cookie dough, which was very exciting. Shoppers loved the real ingredients and are looking for a better, ready-to-bake option.”
When asked about their success and how BAKR resonated with today’s consumer, Alexa shared “I realized that the cookie dough segment needed to be shaken up – they are all made with seed oils, preservatives, and flavorings rather than real ingredients.” Ryan commented “People still want indulgence, just made better! We take great pride in the ingredients we source and the flavors we are bringing to the market.”
About BAKR
BAKR is an award winning, ready-to-bake cookie dough brand focused on real ingredients and bakery quality indulgence at home.
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