Startup CPG Newswire:
Astadaily Launches Pure Vegan Astaxanthin Ahead of Retail Expansion
PRESS RELEASE — NEWS PROVIDED BY Summer Zhang for Astadaily
TORONTO, ON (MAY 2026) – Astadaily has launched Pure Vegan Astaxanthin, a clean-label antioxidant supplement designed for everyday wellness. The product is now available direct-to-consumer, with retail expansion planned for Q3 2026.
Based in Toronto, Astadaily specializes in astaxanthin-based formulations derived from microalgae. The brand is backed by Iconthin Biotech Corp., a Canadian biotechnology company specializing in microalgae-based astaxanthin.
Pure Vegan Astaxanthin delivers 6 mg of natural astaxanthin per capsule, allowing consumers to adjust their daily intake from 6 mg to 12 mg depending on individual preferences. The formula uses astaxanthin sourced from Haematococcus pluvialis microalgae and is produced using controlled indoor cultivation and supercritical CO₂ extraction.
The product features vegan softgels (non-gelatin) suspended in sunflower oil, offering a plant-based alternative to traditional marine-derived astaxanthin supplements.
“Consumers today are looking for products that balance clean ingredients, scientific credibility, and flexibility,” said Dr. Alvin Cheng, Founder and CEO of Astadaily. “Pure Vegan Astaxanthin was developed to fit seamlessly into daily routines while maintaining the quality standards behind our formulations.”
To support freshness and stability, Astadaily uses individually sealed blister packaging instead of traditional bottles, helping reduce exposure to heat, light, oxygen, and moisture.
Pure Vegan Astaxanthin is currently available on Amazon, astadaily.com, and select natural wellness retailers across Canada.
About Astadaily
Astadaily is a Canadian wellness brand dedicated to advancing awareness of health and wellness through science-led education and microalgae-based nutrition. The brand focuses on evidence-informed formulations and public education around modern lifestyle challenges, including prolonged screen exposure.
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