Startup CPG Newswire:
ALTISNOOZE Debuts Sleep Aid for High Altitude
PRESS RELEASE — NEWS PROVIDED BY Will Schafer for ALTISNOOZE
Los Angeles, CA (2025) – Just in time for ski season, ALTISNOOZE introduces a sleep aid specifically designed for high altitudes. It aims to help skiers, hikers, and adventure travelers overcome poor sleep often caused by reduced oxygen levels at upper elevations.
Research indicates that up to 74% of travelers to high altitude struggle with sleep their first week at elevation. And traditional sleep aids don’t target the root cause of sleep disruption at high altitude—low oxygen.
Founder and CEO Will Schafer developed ALTISNOOZE after personal struggles with sleep at altitude. “For years, I dealt with terrible sleep at altitude,” Schafer explains. “When friends on ski trips started sharing similar experiences, I realized it wasn’t just my problem, it was a widespread issue.”
Schafer consulted sleep expert Dr. Michael Breus, who connected Schafer to a team of experts to create a solution. The development team invested a year meticulously researching hundreds of medicinal plants, herbs, and functional ingredients to create ALTISNOOZE. The final formula combines adaptogens, botanical extracts, and key nutrients—including Cordyceps, Holy Basil, L-Theanine, GABA, and Xylaria mushrooms.
“Many people simply aren’t aware that the sleeplessness they experience at altitude is very likely tied to the elevation and that it can be helped. This includes on long flights, where oxygen levels hover around 8,000 feet. They just suffer through it like I did for years,” says Schafer. “I’m excited to offer a solution with ALTISNOOZE that can truly help.”
ALTISNOOZE is 100% drug-free and melatonin-free, ensuring a sleep solution without next-day grogginess or side effects commonly associated with traditional sleep aids.
ALTISNOOZE is available in a fast-acting dissolvable powder packets. Simply mix one packet into 2 oz. of water 30 minutes before bed. The formula is GMO-free, melatonin-free, drug-free, sugar-free, gluten-free, dairy-free, vegan, and keto-friendly, and is available for purchase online and at select retailers.
For media inquiries, retail partnerships, or sponsorship opportunities, contact:
Maria Hennessey
SMAK Strategies
303.859.3317
maria@smakstrategies.com
pr@altisnooze.com
About ALTISNOOZE
ALTISNOOZE is based in Los Angeles, CA, and was founded in 2023 by Will Schafer, an avid skier, hiker, and mountain goer whose personal frustration with sleeplessness at altitude inspired him to create a product aimed at addressing this unique issue. ALTISNOOZE is the first product from Sherpa Wellness, a company with a mission to bring innovative products that make life better for visitors to high elevations.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
