Startup CPG Newswire:
After Noon Foods Launches Innovative Dried Blends for “Homemade-ish” Salad Dressings
PRESS RELEASE — NEWS PROVIDED BY Kelly Duerr for After Noon Foods
AUSTIN, TX (SEPTEMBER 2025) — After Noon Foods, a new food startup founded by longtime friends and food lovers Kelly Duerr and Erica Lurie, today announced the official launch of its flagship product line: dried dressing starters that make homemade-quality salad dressings in just one minute.
The idea is simple: rip, pour, shake. Each single-serve stick pack makes 3–4 servings of dressing with a blend of high-quality herbs, spices, and natural ingredients—just add olive oil and vinegar, give it a shake, and enjoy. The line launches with three crave-worthy flavors—Our House, Greek Goddess, and Umami Mami—crafted for versatility across salads, bowls, dips, marinades, and beyond.
To complement the blends, After Noon Foods also introduces The Shaker, a reusable glass jar designed for easy measuring, mixing, and storing—making the “homemade-ish” ritual even simpler.
“We started After Noon Foods because we were tired of choosing between healthy but time-consuming and convenient but full of junk,” said co-founder Kelly Duerr. “Our blends bring homemade flavor back to the table—without the hassle. They’re better than bottled, faster than homemade, and made with only the good stuff—no fillers, no BS.”
After Noon Foods embodies the brand’s mantra: Here’s to more enjoying, less doing. With pantry-stable blends and wholesome ingredients, the brand is reimagining the way people make—and enjoy—salad dressings at home.
About After Noon Foods
Founded in 2025 by longtime friends Kelly Duerr and Erica Lurie, After Noon Foods was created from the belief that you should never have to sacrifice quality and flavor for convenience. Their dried dressing starters make “homemade-ish” dressings in just one minute—better than bottled, faster than homemade, and crafted with only the highest quality ingredients.
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