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Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
West Indies Peppa Sauce Celebrates One Year of Success, Wins Award, Expands Reach Through Amazon

PRESS RELEASE — NEWS PROVIDED BY Shauna Vo Pulayya for West Indies Peppa Sauce – WIPS

ORLANDO, FL – (2025)West Indies Peppa Sauce (WIPS), a brand dedicated to preserving and sharing the vibrant culinary heritage of the Caribbean/West Indies, is celebrating its one-year anniversary with significant milestones. Founded by Randy Pulayya and Shauna Vo Pulayya, WIPS has quickly become a beloved condiment known for its authentic Caribbean flavors.

In just one year, WIPS has achieved remarkable success:

– Award-Winning Hot Sauce: WIPS won first place in the 2024 Spicy International Flavor Sauce Award in the Caribbean category.
– Expanded Availability: WIPS is available on Amazon Prime through Fulfillment by Amazon (FBA), at farmers markets and in select retailers in Central and South Florida, with plans for further retail expansion.
– 103 5-Star Reviews: Customers love WIPS’ balanced flavors, clean ingredients, and perfect spice level, saying the sauces remind them of cherished Caribbean family recipes.

After living abroad and traveling to 60 countries, Randy and Shauna were inspired to share West Indian heritage through WIPS. Using a four-generation-old family recipe from Randy’s Guyanese grandmother, West Indies Peppa Sauce is a tribute to the 44 million people of the West Indies and their diverse cuisine.

“We’re incredibly grateful for the support we’ve received in our first year,” says Founder Randy Pulayya. “Winning the award and broadening our reach on Amazon are significant milestones that will help us with our commitment to keeping West Indian food culture alive for future generations to enjoy. We’re excited to expand our reach to more retailers and introduce new products in the near future.”

WIPS Red Scotch Bonnet and WIPS Yellow Scotch Bonnet are the signature products, both all-natural, gluten-free, and vegan. The Red offers a distinctive citrusy flavor, while the Yellow is known for its tangy taste, providing a range of experiences for hot sauce enthusiasts and those who are new to heat.

Contact:
Shauna Vo Pulayya
Co-founder
info@shopwips.com
(347) 330-4104
shopwips.com
@shopwips on Instagram, Facebook and TikTok

About West Indies Peppa Sauce

West Indies Peppa Sauce (WIPS) is a family-owned and operated business dedicated to bringing the authentic flavors of the Caribbean/West Indies to a global audience. WIPS uses a four-generation-old family recipe to craft its signature pepper sauces. Committed to quality, authenticity, and cultural preservation, with a mission to share the rich culinary heritage of the West Indies, WIPS offers a range of premium sauces available on their website, on Amazon, at markets and events throughout Florida, and in select retail locations.

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