Startup CPG Newswire:
todo launches first of its kind GLP-1 friendly protein & fiber shakes

PRESS RELEASE — NEWS PROVIDED BY Niket Soni for todo

LOS ANGELES, CA (SEPTEMBER 2025) – todo, the functional beverage company focused on natural satiety and wellness, today announced the launch of its new line of GLP-1 friendly protein shakes, designed to help consumers feel fuller for longer without compromising on taste or nutrition.

Formulated with 26g of high-quality protein and 6g of prebiotic fiber, todo shakes support natural fullness and sustained energy. Protein and fiber are known to play a role in the body’s satiety signals, including GLP-1, making todo a functional choice rooted in nutrition science.

Available in three indulgent flavors: Espresso, Milk Chocolate, and Chocolate Hazelnut, todo shakes can provide up to four hours of satiety in every 12-oz can. Each recipe was developed to meet consumer demand for better-for-you options that are both functional and enjoyable, bridging the gap between performance nutrition and everyday wellness.

“Our mission at todo is simple: make it easier for people to feel good, fuel strong, and live balanced,” said Niket Soni, Founder of todo. “With the rise of GLP-1 awareness, we saw an opportunity to create a product that aligns with those conversations by focusing on natural satiety. This is more than a protein shake – it’s a new standard for fullness and function.”

todo shakes are now shipping across the United States & Canada, available direct-to-consumer at drink-todo.com. Retail expansion is underway, with early interest from health-forward grocers and specialty retailers.

As part of its launch, todo is offering introductory bundles in 6-, 12-, and 24-packs, giving consumers the flexibility to sample flavors or stock up for their wellness routines.

About todo
todo is a wellness brand focused on creating functional beverages that align with modern nutrition science. By combining lactose-free dairy protein, prebiotic fiber, and indulgent taste, todo’s drinks help people fuel their day and live healthier.

About todo

todo’s is the world’s first RTD GLP-1 friendly protein shake. Packed with 26g lactose free protein and 6g of prebiotic fiber – it can keep you full for up to 4 hours and can help naturally boost GLP-1 in your body. With indulgent but subtle flavors like Espresso, Chocolate Hazelnut and Milk Chocolate it’s the perfect grab & go wellness treat.

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