Startup CPG Newswire:
Sup Syrup Launches a New Generation of Low-Sugar, Flavored Syrups Designed for Coffee, Matcha, Cocktails, and More

PRESS RELEASE — NEWS PROVIDED BY Tayler Cook for Sup Syrup

KANSAS CITY, MO (JULY 2026) — Every great brand starts somewhere, Sup Syrup happened to start in the notes app. In February 2025 co-founder Alex woke up with the name “Sup,” in his mind and wrote it in his notes app for safe keeping. Meanwhile, his partner, Tayler was searching for a syrup for her at-home lattes that checked all the boxes: looked nice on the counter, contained less sugar, and delivered the rich flavor she liked in drinks from a coffee shop. Together, they created Sup Syrup: a modern squeeze-and-drizzle syrup designed to look good, taste great, and make every drink (or treat) a little more fun.

Many traditional syrups contain 20+ grams of sugar per serving, while sugar-free alternatives can leave behind an artificial aftertaste. Sup Syrup offers a middle ground, delivering satisfying flavor with just 5 grams of sugar per serving.

Unlike traditional pump bottles, Sup’s sleek squeeze-and-drizzle bottle gives consumers complete control over every pour, from a light splash to a generous drizzle. Every bottle is designed to make it easy to customize lattes, cold brew, matcha, tea, dirty sodas, mocktails, and cocktails while also doubling as a drizzle for desserts, yogurt, oatmeal, ice cream, and other treats.

“We created Sup Syrup because we wanted a better option for ourselves and for anyone who loves a great drink or treat, but also values balance,” said the Sup Syrup team. “We didn’t think you should have to choose between amazing flavor and a lower sugar option, so we created a syrup that has both.”

Sup Syrup launched early June 2026 with a two coffeehouse-favorite flavors: Very Vanilla and Salted Caramel.

To order the product or for more information, recipes, and updates, visit Sup Syrup online at supsyrup.com.

About Sup Syrup

Sup Syrup is on a mission to deliver bold flavor without the excess sugar found in traditional coffee syrups. Coming in at just 5 grams of sugar per serving, Sup Syrup strikes the perfect balance between indulgence and everyday enjoyment with the use of monk fruit, cane sugar, and natural flavors.

Unlike bulky pump bottles, Sup Syrup’s squeeze-and-drizzle bottle gives users complete control over every pour. Whether it’s elevating a morning latte, mixing up an afternoon dirty soda, crafting a signature cocktail, or adding a splash of flavor to desserts, Sup Syrup is designed to inspire creativity in every pour.

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