Startup CPG Newswire:
NAD4Me Launches a Zero-Caffeine Cellular Energy Drink Powered by NAD+

PRESS RELEASE — NEWS PROVIDED BY Alex Tsepko for NAD4Me Cellular Energy Drinks

DOVER, DE (MAY 2026) — NAD4Me announced the launch of a zero-caffeine, zero-sugar energy drink powered by NAD+ (nicotinamide adenine dinucleotide), a molecule central to how cells produce energy. After five years of R&D, the company is entering the market with three ready-to-drink SKUs, positioning the product as an alternative to caffeine-driven energy drinks.

The launch targets a category projected to exceed $158 billion by 2033, still largely built on stimulants. Caffeine works by blocking adenosine receptors, reducing the perception of fatigue rather than increasing cellular energy. In parallel, interest in NAD+ is accelerating, as research continues to highlight its role in metabolism and age-related decline, with demand expanding beyond supplements and clinical settings.

NAD4Me aims to bring that science into a daily format. Each can contains 50mg of stabilized NAD+, combined with ingredients including L-tryptophan, inositol, trigonelline, and B vitamins. The formulation is designed to support metabolic pathways rather than stimulate the nervous system. An independent study with the University of Vienna is underway.

“NAD+ has been widely studied, but access has been limited to pills and clinics,” said Waldemar Schlemmer, founder of NAD4Me. “We built NAD4Me to make it part of an everyday routine.”

The company is launching direct-to-consumer, with retail expansion planned for late 2026.

About NAD4Me

NAD4Me is a beverage company developing zero-caffeine, zero-stimulant drinks powered by NAD+ (nicotinamide adenine dinucleotide), a molecule essential to cellular energy production and metabolic function. The company focuses on translating longevity science into everyday consumer formats. Its proprietary formulation combines stabilized NAD+ with supporting nutrients designed to work with the body’s natural energy systems rather than stimulate the central nervous system. The company is led by founder Waldemar Schlemmer, a beverage industry veteran and food scientist with over 17 years of experience, who previously built and exited an energy drink company in Europe.

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