Startup CPG Newswire:
Jinx Debuts New Premium Dog Food Offerings – Small Breed Kibble, Grass-Fed Lamb Kibble, Bone Broth Stews, Homemade Toppers, and Kibble Sauce

PRESS RELEASE — NEWS PROVIDED BY Michael Kim for Jinx

LOS ANGELES, CA (2025) – Jinx, the premium dog food company committed to making high-quality nutrition accessible to all dogs, announces the launch of a brand-new suite of main meal offerings. This expanded lineup includes Small Breed Salmon Kibble, Grass-Fed Lamb Kibble, Bone Broth Stews (wet dog food), Single-Serve Homemades Meal Toppers, and new-to-market, Kibble Sauce—all designed to enhance your dog’s mealtime with whole nutrition and flavor. Jinx’s new products are now available at thinkjinx.com, Walmart, Chewy, Amazon, and other national retailers.

Jinx Small Breed Kibble is available in the brand’s best-selling Grain-Free Salmon recipe and features smaller kibble pieces tailored for small mouths. The new Grain-Free, Pasture-Raised Grass-Fed Lamb recipe is Jinx’s first poultry-free offering, ideal for dogs with allergies or sensitivities. Additionally, Jinx is introducing their new line of Bone Broth Stews, a wet canned food featuring premium, whole cuts of high-quality protein and vegetables in nutrient-rich bone broth.

Expanding beyond traditional formats, Jinx is also launching Single-Serve Homemades Meal Toppers in three recipes: Chicken, Beef & Chicken, and Salmon & Chicken. These high-protein toppers are designed to add a nutrient-dense, flavorful boost to your dog’s bowl. Additionally, Jinx is unveiling an all-new product: Kibble Sauce—a flavor-boosting meal topper made with bone broth. Drizzle it over kibble for an extra burst of added flavor and protein, available in both Chicken and Beef flavors.

Jinx was founded on the belief that happier, healthier dogs start with better nutrition. The company offers a range of recipes made with clean, wholesome ingredients.

For more information, visit www.thinkjinx.com.

About Jinx

Jinx is a premium dog food company on a mission to make healthier dog food a reality. The company offers a range of kibble, wet food, treats, and toppers made with clean, wholesome ingredients, without any artificial preservatives, colors, or flavors. Jinx believes that better nutrition makes for happier and healthier dogs and is committed to bringing better nutrition to dogs everywhere.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.