Press Release: Startup CPG’s Retail Tracker
Introducing Startup CPG’s Retail Tracker – our most valuable resource ever, released for free to the community, now with full retailer review calendars. Our Retail Tracker presents vital information on 220 banners and over 55k individual store locations. It gives brands key sales info to help them prioritize and approach each account – location, # stores, how to submit, distributors, and more.
And now in this 2026 re-release, we’ve added tremendous new features – the full category review schedule for nearly every retailer that works off specific review dates, in almost all cases provided directly to Startup CPG by those retailers. That’s around 6,000 review and/or reset dates, our hope is that you’ll never miss a key review because you weren’t aware of the deadline.
We’ve also added our own community’s estimates for ranges on each retailer’s margin and distributor markup, as well as a subjective “early brand prioritization”, helping brands understand when in their journey certain retailers may be open to work with them and be a good fit for their stage of growth.
“Our sincere wish is for all brands to know when and how to submit for reviews,” commented Startup CPG founder Daniel Scharff, “Even if they don’t have the budget for a broker, a relationship with the buyer, or the knowledge of where to find individual review calendars.”
Matt Merson, who has led sales across many established and emerging brands, commented, “This tool is the crown jewel – it shaves years of time and immeasurable cost off of any brand’s growth. Prior to its release, it would take brands years and tens of thousands of dollars to collect, process and strategize their best path forward. There is nowhere else you can have a complete list of customers, distributors, markups and rankings. I hope all founders and their team members utilize this, my tip of the cap to Daniel and the Startup CPG team who took the time to assemble this information.”
Startup CPG wishes to provide a heartfelt thank you to our title sponsor, Basemakers, a leader in retail execution and merchandising. This database took an enormous amount of effort from our team, and it wouldn’t be possible without them.
“You can’t merchandise a product that isn’t on the shelf. Basemakers is a retail execution agency focused on one outcome: sales velocity. But that outcome relies on the access this tracker provides. Basemakers is proud to partner with Startup CPG to put retailer review windows and margin requirements in one place, allowing brands to target the right retailers and show up prepared to win in retail. “ – Max Baumann, CEO, Basemakers.
The Retail Tracker is available for free via the following link:
Startup CPG’s Retail Sales Tracker
Video demonstration is available via the following link:
About Startup CPG
Startup CPG is the world’s biggest community for CPG brands & experts, making it easier for early brands through access to key resources. Startup CPG hosts the #1 world CPG podcast, 50-100 in-person events per year typically featuring retail buyers and investors, and the biggest educational webinars in the industry. Startup CPG has a history of developing first-of-a-kind resources for the community. Their other databases (including 3PLs, brokers, distributors, and more) as well as the link to join their nearly 35K person slack channel is available via startupcpg.com.
About Basemakers
Basemakers is the premier retail execution partner for high-growth CPG brands. We turn distribution into velocity in the grocery channel. Our tech-enabled teams reduce out-of-stocks and maximize shelf presence. Trusted by top disruptors, we don’t just visit stores – we help you win the shelf
