Announcing: Startup CPG Shelfie Finalists 2024
THE BIGGEST FREE AWARDS PROGRAM IN CPG, WITH OVER 1500 ENTIRES — FIND OUT WHO MADE THE FINALS
We are so thrilled to announce the 2024 Shelfies Finalists!
Our mission at Startup CPG is to elevate emerging food and beverage brands. Since our inception in 2020, we have been keenly attentive to the unique challenges that small emerging CPG brands face. Among these challenges is the cost and labor barrier to nominating products for big-name awards — so we created our own to recognize the best-of-the-best emerging CPG brands. After trying over 1,500 products, our 4th annual Shelfies Awards were our most competitive yet. Now, it’s time to meet the finalists who stood out among the crowd!
Skincare
- Junk Theory — Plum Algae Overnight Treatment
- RĒJINS — All Encompassing Serum
- Fomin — Eco-Clean Towels
- Seadrop Skincare — Hydrating Seafoam Cleanser
Hygiene
- Rif Care — Organic Pads
- Bim Bam Boo — Bamboo Toilet Paper
- Fomin — Deodorant Wipes
- Bäz — Gumline cleaner
Bodycare
- Banyo — Exfoliating Body Glove Set
- Umanos — Superfood body wash
- Private Packs — Reusable Hot & Cold Vulva Pain Relief Set
- Protéger — Dermal Sérum
Haircare
- SWAIR — Showerless Shampoo
- Coco + Cleo — Plant-based hair and body powder
- Parrotfish — Argan oil shampoo bar
- Umanos — Superfood conditioner
Sauces
- Ciao Pappy — Marinara Alla Pappy
- Eat Happy Kitchen — Puttanesca
- Jule’s Tomato Sauce — Dairy-Free Vodka Sauce
- Masala Gossip — Tikka Masala Simmer Sauce
Condiments
- Pink Salt — Nam Prik Pao (Thai Roasted Chili Jam)
- Capitana by Lorenza — Original Salsa Macha
- Tamarind Heads — BBQ Sauce
Hot Sauce & Chili Oils
- Seed Ranch Co – NashSeoul Hot Sauce
- Hot N Saucy — Black Garlic N Peri Peri
- Hot Pot Queen — Wild Mushroom Chili Oil
- Gloria’s Shito — Ghanaian Vegan Chili Oil
Seasoning
- PODI Life — Crunchy Peanut
- Josu Salt Co. — Garlic Chive Salt
- Chutni Punch — Super Sesame
- SAMABILA — Chicken Instant Ramen Seasoning
Oils & Vinegars
- Kensington Food Company — Black Garlic Balsamic Sauce
- Heraclea — Garlic Infused Olive Oil
- Olivo Amigo — Spark Balsamic Vinegar
- Farmhouse Lab — Green Pumpkin Dressing
Kids
- Sunnie — Flatbread Pizza Dipper
- Moon Fruit Snacks — Berry Planet
- Mavericks — Birthday Cake Bolt Cookies
Bevs with Benefits
- Drink Iba — Lime & Mint
- Huxley — Strawberry Sequoia
- Bear Maple — Yuzu Citrus
- Walker Brothers — Blueberry Jasmine
Non-Alcoholic
- Joyus — Non-Alcoholic Sparkling Wine
- Tilden — Lacewing Non-Alcoholic Cocktail
- hiyo — Strawberry Guava social tonic
- Abstinence Spirits — Lemon Aperitivo Spritz
Alcohol & Mixers
- Neat Beverages — Cucumber Lime Mint
- Modica — Blueberry Lavender Lemon Drop Cocktail & Mocktail Mixer
- Sayso — Skinny Cardamom Paloma
- Inspiro Tequila — Luna Blanco
Coffee & Tea
- Bobabam Milk Tea — Classic Silky Sweety
- Wild Orchard — Sunday Brunch Tea
- The Chai Box — Chai Concentrate
- Heirloom Coffee — Goldenrod Blend
CBD/THC
- Plift — Crisp Ginger
- Cali Sober – Berry Ginger Fizz
- Tropink — Lounge Chair Lilikoi
Pet Care
- Brutus Bone Broth — Brothsicles
- Bundle x Joy — Superfood Stew
- Dandylion — Soft Paws Hydrating Paw Lotion
- Arch — Silver Carp Dog Treat
Savory Snacks
- Piedmont Pennies — Spicy Chipotle Cheddar
- S’Noods — Rigatoni Basil Pomodoro
- Unbothered Foods – Sea Salt & Flax Crackers
- Doosra — The Mix
Sweet Snacks
- Freezcake – Strawberry Cheesecake
- Austin Pretzel Co. — Lonestar Original
- Spritzal Cookies — Ooh La Lemon Shortbread
- Carolyn’s Krisps — Chocolate Chai Krisps
- Booskies — Chocolate Chip Cookie
Healthy Snack
- Fichi – Fig and Almond Bites
- Confetti Snacks — Black Truffle Mushroom Chips
- Day Out — Cinnamon Bun Protein Balls
- Drybox — Dried Turkish Figs
Dips, Spreads, and Nut Butters
- Rooted Fare — Crunchy Black Sesame Butter
- Seed & Shell — Pistachio Butter
- Little Sesame — Herby Jalapeño Hummus
- Soom – Dark Chocolate Tahini with Sea Salt
Baking Mix
- King Street Baking Co – Pumpkin Spice Loaf and Muffin Mix
- Bake Me Healthy — Dark Chocolate Fudgy Plant-Based Brownie Mix
- Fire Baked Cookies — Chocolate Chip Cookie Mix
Candy
- Issei Mochi Gummies— Strawberry
- Whims — Peanut Butter Cups
- Harken — The Nutty One
- TidBits — Wild Berry
Frozen Food
- Pi00a —Miso Eggplant Pizza
- Xinca Foods — Four Bean and Cheese Pupusas
- Sobo Foods — Curry & Potato Dumplings
- Uncle Nick’s Cauliflower Crust — Oregano, Basil, & Thyme
Frozen Sweets
- BAKR — S’Mores Cookie Dough
- TruJoy — Madagascar Vanilla Bean
- BARIS — Milk Chocolate Raspberries
- Sweety Ice Cream — Strawberry Mochi Ice Cream
Plant-based alternatives
- Barvecue — Plant-based Carnitas
- RIND by Dina & Joshua — Cambleu
- Dojo Fresh — Taco Seasoned Plant Protein Mix
- Mellody — Plant-based honey
Pre-made meals & soups
- Afia Foods — Crispy Onion & Lentil Mediterranean Falafel Bowl
- 18 Chestnuts — Tuscan Tomato Soup
- Heart & Seoul Food Co. — Grass-Fed Beef Korean Bone Broth
- Blue Zones Kitchen — Minestrone Casserole
Breakfast
- Dam Good™ English Muffins — Multigrain
- Lil Bucks — Blueberry Crisp Clusterbucks
- Bake Me Healthy — Oatmeal Pancake & Waffle Mix
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