About Us
Startup CPG is a launchpad for your small brand.
We are a team of passionate CPGers for a better food system.
If you're a small brand, we want to feature you in our publications, podcasts, and at our events. We want to introduce you to your next co-founder or critical hire. We want to share your pitch with buyers, media & investors.
If you're an industry expert, we want to share your knowledge. We want to connect you to the small brands who really need you.
To join us, email daniel@startupcpg.com
Team members
Daniel Scharff
Amanda Rodriguez
Karina Martinez
Daniel founded Startup CPG to help small brands succeed.
He's Head of Insights and Analytics at Eat JUST, Inc. Prior experience spans Mars Chocolate, Deloitte Consulting, and he holds an MBA/MA from The Wharton School.
Karina Martinez
Amanda Rodriguez
Karina Martinez
Karina leads communications and partnerships for Startup CPG.
She is the founder of Avana Creative and an experienced brand strategist with a huge passion for startups in food & beverage
Amanda Rodriguez
Amanda Rodriguez
Amanda Rodriguez
Amanda hosts the Startup CPG podcast featuring our star founders.
A strategic ops manager, she loves uncovering the nuanced stories and processes behind our favorite new products.
Shannon Theobald
Patricia Menegoto
Amanda Rodriguez
Shannon is the managing editor of The Spotlight (our online content).
She specializes in consumer psychology-backed growth strategy in alt protein and loves brands that can help save the world. She's also an author & podcast host.
Patricia Menegoto
Patricia Menegoto
Patricia Menegoto
Patricia manages community, events, and social media for Startup CPG.
She is an Event Experience Designer that focuses on seizing that AHA moment, and is passionate about food-tech startups & building community
Rusty Schwartz
Patricia Menegoto
Patricia Menegoto
Rusty brings Startup CPG a wealth of knowledge and connections.
He is the founder of KitchenTown and has provided access to resources to hundreds of early stage food companies.
Grace Uvezian
Danielle Steinberg
Danielle Steinberg
Grace leads strategic partnerships and creates novel resources for Startup CPG.
She specializes in brand strategy and marketing in the food and beverage space, and is passionate about environmentally-conscious food companies.
Danielle Steinberg
Danielle Steinberg
Danielle Steinberg
Danielle manages email marketing and content for Startup CPG.
She is an avid content creator with a passion for raising awareness of brands making a difference in the world.
Emily Gillam
Danielle Steinberg
Emily Gillam
Emily manages brand relations and shares her sales expertise with Startup CPG.
She is a sales pro and works with CPG manufacturers who are launching new products at major retailers like Walmart, Target, Meijer, Publix, Kroger, and many more.
Team members (continued)
Rachel Barge
Rachel Barge
Rachel Barge
Rachel leads Startup CPG's growth marketing and helps us engage better with our community.
She is an expert DTC growth marketer at LeapGrow.co
Matthew Poon
Rachel Barge
Rachel Barge
Matthew coordinates Startup CPG's live events featuring our amazing brands.
He's an R&D food technologist and probably the best yoyo-ist you've ever met
Caitlin Martin
Caitlin Martin
Caitlin Martin
Caitlin is Startup CPG's head of strategy & investor relations
Her background include foodag corporate strategy, management consulting, and investment banking. She's enrolled in Tuck MBA starting Fall 2020
Jennifer Lee
Caitlin Martin
Caitlin Martin
Jennifer is Startup CPG's head of product.
Her leadership roles span Operations, Marketing, and Management Consulting, and she holds an MBA from The Wharton School.