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Startup CPG
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  • SPOTLIGHT
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  • EVENTS
  • PARTNERSHIPS

About Us

Startup CPG is the national network for emerging brands working toward a better food system.

We are a team of passionate people who love to build products that make our bodies happy and our world healthy. We are advocates for change and champions for your success.  We want to see emerging brands succeed against larger household names. With backgrounds ranging from big CPG, big Ag, startups, non-profits, academia, biosciences, and more, our team provides a full 360 approach to helping brands grow.  If we aren’t connecting, learning, and fueling positive change, then we should rethink our approach.  We know that growing pains come with the territory, and we’re committed to finding better ways to make the hard stuff just a little bit easier.


To join our team, email daniel@startupcpg.com. We'll find the perfect role.

SELECT Team members

Daniel Scharff

Patricia Menegoto

Patricia Menegoto

Daniel founded Startup CPG to help small brands succeed. 


He's the CEO of Machu Picchu Energy (organic energy drinks with a strong social mission helping kids). He's formerly head of strategy & insights at Just Egg, Mars Chocolate, Deloitte, and a Wharton MBA.

Patricia Menegoto

Patricia Menegoto

Patricia Menegoto

Patricia manages community, events, and marketing for Startup CPG.


She is a Brand Experience Designer that focuses on seizing that AHA moment, and is passionate about food-tech startups & building community

Jessi Freitag

Patricia Menegoto

Jessi Freitag

Jessi hosts the Startup CPG podcast, uncovering stories behind today's youngest brands & industry leaders.  
She's an operations, marketing, and events nerd based in Oregon, who lives on hot tea, kombucha, and gluten free treats. She manages operations and marketing for LivBar, an organic energy bar company, and her passion is connecting people with resources for efficiency, balance, and growth.

Kirk Visola

Jenna Movsowitz

Jenna Movsowitz

Kirk is a creator and a conceptor, and the Creative Director for Startup CPG.

 

He loves simple and clean design, great coffee, delicious cocktails, and taking long walks through his favorite video games. He is the founder of MIND THE FONT, a Black-owned full service design agency. 

Jenna Movsowitz

Jenna Movsowitz

Jenna Movsowitz

Jenna is a journalist with a passion for CPG - she's our Managing Editor and publisher of The Spotlight magazine.  


She is passionate about writing (she's working on her first book!) and even more passionate about food, especially when it comes from small, sustainable brands. 

Andy Kurtts

 Andy publishes Startup CPG’s newsletter / email marketing.


 He is the founder & creative director of Buttermilk Creative specializing in packaging design for the specialty food & beverage industry. 

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