Startup CPG Newswire:
GEM Launches Nationwide in Sprouts Farmers Market Through New For You Innovation Program
PRESS RELEASE — NEWS PROVIDED BY Brian Watkins for GEM
LOS ANGELES, CA (JANUARY 2026) — GEM, a functional nutrition brand creating supplements through real food, announced its nationwide launch in Sprouts Farmers Market, with all four of its functional Bites—Daily, Energy, Sleep, and Calm — now available in stores across the U.S. The rollout is part of Sprouts’ New For You Innovation Program, which highlights emerging brands driving measurable innovation in health, wellness, and ingredient integrity.
The launch marks GEM’s first nationwide brick-and-mortar expansion and a major validation of the brand’s food-first approach to supplementation. Unlike traditional pills, powders, or sugary gummies, GEM delivers essential nutrients through whole-food ingredients designed for absorption, delightful habit-building, and daily use.
“Sprouts is known for scaling brands that lead with substance, not shortcuts,” said Sara Cullen, Founder and CEO of GEM. “This partnership reflects our shared belief that the future of functional nutrition is rooted in real food, backed by science, and accessible at shelf.”
“GEM was born out of my own frustration with supplements that felt disconnected from real food,” said Sara Cullen, Founder and CEO of GEM. “Sprouts has built its reputation by listening to customers who care deeply about ingredients, sourcing, and impact. That makes this partnership feel deeply aligned.”
Sprouts’ customers are highly educated, ingredient-conscious, and actively seeking functional benefits, closely aligning with GEM’s core audience. Both brands prioritize transparency, efficacy, and innovation, making the Forager Aisle a natural platform for GEM’s national debut.
GEM’s four-SKU lineup addresses core daily health needs through sustainably sourced, whole-food ingredients:
• Daily Bite: foundational nutrition and gut health support
• Energy Bite: clean, jitter-free energy, metabolism support, and focus support
• Sleep Bite: restorative, melatonin-free sleep support
• Calm Bite: stress, digestion, and nervous system support
For retailers and partners, GEM offers a differentiated functional set: strong shelf education, high repeat purchase, and a format that bridges the gap between supplements and food. The brand has built a loyal DTC following and continues to invest in education-driven marketing, in-store storytelling, and community-led growth.
“This is not just a distribution milestone for us,” Cullen added. “It is validation that consumers want functional products that feel like food, not medicine. We see this as the beginning of a much bigger shift in how people approach daily health.”
GEM Bites are now available nationwide at Sprouts Farmers Market locations and online at dailygem.com and sprouts.com
About GEM
GEM is a Los Angeles–based wellness company creating the first ecosystem of real-food vitamin Bites designed to nourish the body holistically, morning to night. Backed by science and powered by nature, GEM’s Bites combine a whole-food matrix formulated for optimal absorption and clean, convenient health support. Founded in 2018, GEM has been featured in Vogue, Forbes, Fast Company, and Well+Good for its revolutionary approach to modern nutrition.
For more information, visit dailygem.com or follow @daily_gem on social media.
About Sprouts Farmers Market
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