Startup CPG Newswire: Michele’s Granola Introduces a New Line of Breakfast-Inspired, Price-Friendly Granola

Startup CPG Newswire:
Michele’s Granola Introduces a New Line of Breakfast-Inspired, Price-Friendly Granola

PRESS RELEASE — NEWS PROVIDED BY Lauren Shafer for Michele’s Granola

TIMONIUM, MD (JANUARY 2026)Michele’s Granola, known for making better-for-you granola for nearly two decades, announced the launch of Michele’s Breakfast Nook, a new granola line inspired by flavors of breakfast classics at an accessible price point. Crafted for everyday mornings, Breakfast Nook features nostalgic breakfast flavors baked into light, crispy granola clusters made with simple ingredients and whole grains. With a suggested retail price of $5.99, the line is priced to meet today’s value-conscious shoppers without compromising ingredient quality.

“Customers are asking for food that’s made with simple ingredients, tastes great, and fits everyday budgets,” said Oliver Buccicone, CEO of Michele’s Granola. “Breakfast Nook delivers on all three, bringing the comforting flavors people love most about breakfast into he granola clusters we’re known for.”

Each variety includes the addition of whole grains like buckwheat, quinoa and millet, creating light, crispy granola clusters. The flavors are
• Banana Bread Granola – a balance of banana and warm spice inspired by a freshly
baked loaf
• Almond Croissant Granola – toasted almonds and crisp clusters reminiscent of the
bakery favorite
• Cinnamon Roll Granola – aromatic cinnamon and non-dairy white chocolate chips
• Chocolate Chip Pancake Granola – inspired by weekend pancake stacks with
organic maple extract and chocolate chips.

Michele’s Breakfast Nook is Non-GMO Project Verified, plant-based and gluten-free. The line arrives on shelf at select retailers in January, including Giant Food, Albertsons, Safeway, Food Lion, Jewel Osco and other regional partners, with broader national distribution planned throughout 2026.

About Michele’s Granola

Since 2006, Michele’s Granola has been dedicated to making granola by hand from scratch
with natural and organic GMO-free ingredients. Michele’s Granola products are available in
7,500 retailers and food service facilities across the country. The brand is committed to
giving back, donating 1% of all sales to non-profits with a food-based mission. More
information at www.michelesgranola.com.

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