Startup CPG Newswire:
Candela Mamajuana Launches Rebrand
PRESS RELEASE — NEWS PROVIDED BY Alejandro Russo for Candela Mamajuana
MIAMI, FL (DECEMBER 2025) — Candela Mamajuana, the botanical rum brand inspired by the legendary Dominican elixir, is relaunching with a bold new visual identity and expanded distribution. The rebrand marks a significant milestone for Candela, as it continues to elevate the Caribbean rum category with a modern, super-premium positioning.
The new packaging – developed in collaboration with Quaker City Mercantile, the award-winning design and branding agency behind some of the most iconic spirits in the world – features an elegant custom glass bottle, exotic typography, and refined accents that pay homage to Candela’s Dominican roots while appealing to today’s design-conscious consumer.
“Quaker City Mercantile loved working on this project and are very proud of the final design. Alejandro allowed us to bring to life our proprietary process of Brand Mysticism in a very unique and alluring way. There is nothing else like this on shelves anywhere,” said Steve Grasse, Founder of Quaker City Mercantile.
“Our goal was to capture the soul of the Dominican Republic in a sophisticated presentation that stands proudly next to other iconic bottles,” said Alejandro Russo, Founder and CEO of Candela. “Quaker City Mercantile helped us reimagine Candela with a timeless, elevated aesthetic that reflects the quality and craftsmanship of the liquid inside.”
As part of its next phase of growth, Candela will now be available in key U.S. markets, including Florida, New York, New Jersey, and California, with additional states launching in 2026. The brand is also entering Global Travel Retail (GTR) and expanding across the Caribbean, positioning itself as a must-have for travelers seeking a taste of the islands.
With a growing community of fans, a new look, and strong sales momentum,
Candela is poised to redefine the super-premium rum segment with its unique botanical offering.
About Candela Mamajuana
Candela Mamajuana is the leading brand of mamajuana, the legendary botanical rum of the Dominican Republic.
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