Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
John Lee Hooker Legacy Spirits “strings of Legacy: Kentucky Bourbon Collection”

PRESS RELEASE — NEWS PROVIDED BY Glenn Thomas for John Lee Hooker Legacy Spirits

NASHVILLE, TN (NOVEMBER 2025) — Today, the family-owned John Lee Hooker Legacy Spirits has announced the launch of “Strings of Legacy: Kentucky Bourbon Collection” under the Boogie Chillen’ Bourbon brand. Created by the estate of legendary “King of the Boogie” John Lee Hooker, this limited-edition series features four distinct eight-year-old, single-barrel, cask-strength expressions crafted to honor John Lee Hooker’s beloved Gibson guitars, which defined his revolutionary sound.

A powerful meeting of two worlds, where the history of the blues meets Kentucky bourbon craftsmanship. Every John Lee Hooker “Strings of Legacy: Kentucky Bourbon Collection” bourbon bottle is inspired by a specific Gibson guitar model that John Lee Hooker preferred for his sound, from the Gibson ES-335, Gibson Les Paul Goldtop, and Gibson SJ-200, to the Epiphone Zephyr, covering the entire landscape of American music. This is history you can taste. The four spirits each embody a different chapter of Hooker’s career, each a unique single barrel expression, straight from the barrel.

“This is more than a collaboration; it’s a testament to my grandfather’s enduring legacy,” says Glenn Thomas, Founder of John Lee Hooker Legacy Spirits and Grandson of the blues icon. “By partnering with Gibson, we’re preserving the rebellious spirit and uncompromising craftsmanship that defined his life. This limited release collectible bourbon is an act of honor, bottling the soulful sound and story that continues to resonate with fans around the world.”

“John Lee Hooker’s influence on music continues to be immeasurable, and his favorite Gibson guitars were central to his powerful sound,” says Codey Allen, Gibson Cultural Influence-North America. “A beautiful tribute to this legendary blues artist, we’re excited to celebrate our shared history and offer fans a unique way to experience a piece of that legacy.”

About John Lee Hooker Legacy Spirits

Founded by Glenn Thomas, grandson of the “King of the Boogie,” John Lee Hooker Legacy Spirits is a family-owned company with a singular mission: to reclaim and preserve the publishing and history of the blues icon within the family.

The portfolio is anchored by Boogie Chillen Bourbon, the flagship release named after the 1948 hit that defined a genre. Crafted to reflect the soul of Hooker’s music, it serves as the foundation for a brand built on authentic American storytelling. Through exceptional whiskey and limited releases like the Strings of Legacy series, the brand ensures the legend is not just heard, but tasted.

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