Startup CPG Newswire:
VEGAIN Launches Equity Fundraising Round Following National Product Rollout and IP Milestone

PRESS RELEASE — NEWS PROVIDED BY Melissa L’Heureux-Haché for VEGAIN Nutrition

VANCOUVER, BC (NOVEMBER 2025) — VEGAIN Nutrition Inc., the plant-based performance brand behind North America’s first clear vegan protein available in both powdered and RTD formats, has officially opened an equity fundraising round to accelerate retail expansion and product innovation in 2026.

The round follows a successful launch of SURGE™ – VEGAIN’s patent-pending, clear vegan protein. The powder is certified by Informed Sport, produced in Canada with locally-grown ingredients, and secured into retail doors including Body Energy Club, Healthy Planet, and Nature’s Source.

Proceeds from the round will support:

– Retail expansion into mass and specialty channels across North America

– Inventory financing for top-performing SKUs, including SURGE™, Plant-Based Mass Gainer, and V-POWER Protein

– U.S. market entry via DTC channels

– Hiring for marketing and operations roles to support scaling initiatives

– New product development, including modular SURGE™ extensions

VEGAIN’s co-founders, Melissa L’Heureux-Haché and Edan Wolk, bring a strong track record of entrepreneurship and have maintained full ownership of their formulas and IP. The company has experienced rapid traction with minimal spend, boasting a 55% repurchase rate, active athlete endorsements (including UFC fighter Cory Sandhagen and the Vancouver Warriors NLL team), and distribution partnerships with both retail and subscription box players.

Melissa L’Heureux-Haché stated, “We’ve proven product-market fit, secured national distribution, and now we’re raising to meet demand. This round ensures we scale with integrity, building the next generation of protein and functional beverages.”

Interested investors can request a pitch deck or deal overview by contacting investors@vegain.ca, or by visiting their equity crowdfunding page at https://www.frontfundr.com/VEGAIN

About VEGAIN

VEGAIN is a fast-growing Canadian plant-based performance nutrition brand. Built for athletes and wellness-enthusiasts, the company formulates clean, effective supplements without fillers, dairy, or synthetics. Their flagship innovation, SURGE™, is North America’s first clear vegan protein RTD + RTM, and is disrupting the $94B sports nutrition market with a juice-like experience and patent-pending formulation. The brand has secured national retail partners, athlete endorsements, and early awards recognition while remaining lean, bootstrapped, and IP-driven. VEGAIN’s bold aesthetic and science-backed innovation make it a standout in both the plant-based and performance sectors.

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