Startup CPG Newswire:
The Chlorophyll Water® Phenomenon

PRESS RELEASE — NEWS PROVIDED BY Matt Levine for Chlorophyll Water

BROOKLYN, NY (OCTOBER 2025) – Chlorophyll Water®, the first and only bottled water in the United States to pass the strict Clean Label Project Certification (three consecutive years), is leading a wellness movement decades in the making. A newly published Spate market research report calls Chlorophyll Water a true “phenomenon”—driven by consumer demand and amplified by TikTok and Google Search momentum.

Spate highlights Chlorophyll Water’s “naturally vibrant color and wellness halo” that continues to attract health-conscious consumers, pointing to its leading benefits including “natural detox,” “energy boost and stamina support,” and “functional hydration as a caffeine alternative with wellness benefits.”

The Data Speaks: Chlorophyll Dominates 2025

Spate’s 2025 Supplement Insights Report, titled “Chlorophyll Water’s Green Glow: From Detox Hype to Energy-Driven Hydration,” confirms chlorophyll’s surge in consumer adoption:
• Top 10 in Significant Growth (U.S. Popularity Index): +100.4%
• Top 10 Ingredient by Increase on Google Search (ChlorophylWater.com)
• The Only Ingredient Ranking in Both Categories — underscoring its cultural impact and sustained demand

TikTok views for chlorophyll are up +114% year-over-year, as consumers move beyond supplements and bring Chlorophyll Water® into their daily hydration routines.

A Brief History: Chlorophyll in Culture
• 1950s: Marketed in deodorants, toothpaste, and soaps, fueling its “cleansing” reputation.
• 2010s: Wellness bloggers and YouTubers propel chlorophyll into the spotlight as a social-media-driven wellness movement.
• Today: TikTok views for “Chlorophyll Water” surged +1.6M YoY (+473.8%), cementing its role in mainstream wellness culture.

What’s Driving Growth Now?
• Detox alongside Chlorophyll Water: A core driver, with +88.3K searches (+806.8% YoY growth)
• Energy & Focus alongside Chlorophyll Water: Surging with +79.7K searches (>1,000% YoY growth) as consumers look for natural stamina and focus solutions
• Functional Alignment: Part of broader wellness movements including matcha, electrolytes, and adaptogens—offering functional hydration and caffeine-free alternatives

The Social Media Surge
• 2M weekly TikTok views across 15.4K posts
• Over 1 billion hashtag mentions for #chlorophyll and #chlorophyllwater

As Bevnet reports: “Chlorophyll, once a niche supplement, is now reframed as a daily detox and gut health essential with views up +114%. Consumers are leaning into benefits like hydration, digestion, detox, immunity, energy, focus, and skincare—making chlorophyll one of the most versatile functional wellness movements today.”

Chlorophyll Water® Leads the Charge
From its origins as a “cleansing” remedy to today’s consumer-reported benefits around antioxidants, energy, focus, skin health, and functional hydration, Chlorophyll Water® remains at the center of the wellness beverage movement.

About Chlorophyll Water®

Chlorophyll Water® is a plant-powered, chlorophyll – -derived from alfalfa, ultra-purified water fortified with essential vitamins (A, B12, C, and D). It is the first bottled water in the U.S. to earn Clean Label Project Certification—and remains the only bottled water to pass, three years in a row – tested for over 90 potential toxins, plasticizers, and pesticide residues, ensuring the highest standard of purity.

Committed to sustainability, every bottle is packaged in 100% recycled plastic with CleanFlake® labels and supported by a plastic-neutral partnership with rePurpose Global.

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