Startup CPG Newswire:
Erleia Now Available at Natural Grocers Locations Nationwide

PRESS RELEASE — NEWS PROVIDED BY Ada Chen for Erleia

DENVER, COLORADO (SEPTEMBER 2025) – Erleia, an AAPI-woman-founded beauty brand known for its commitment to eco-friendly, high-quality skincare products for sensitive skin, is now available at all Natural Grocers by Vitamin Cottage locations across the United States.

Shoppers can now find Erleia’s facial care and body care products — including the brand’s best-selling Lotion Bars, Signature Clay Mask, Humble Powder Cleanser, Face Balms, Under Eye Balm, and Heel & Foot Balm — on shelves at Natural Grocers stores nationwide.

“We’re thrilled to partner with Natural Grocers to make earth-friendly, cruelty-free skincare more accessible,” said Ada Chen, Founder of Erleia. “Natural Grocers’ commitment to high-quality natural products aligns perfectly with our mission to create effective skincare that’s better for people and the planet.”

Founded in 2021, Erleia was created from Chen’s personal experience as a caregiver, when self care often felt out of reach. Today, the brand offers thoughtfully formulated, eco-conscious skincare products made from high-quality natural ingredients and packaged with minimal or zero waste. Erleia is a proud member of 1% for the Planet and donates a percentage of sales to nonprofits focused on women and girls, the AAPI community, and social justice.

Erleia products are PETA-certified cruelty-free and available at Natural Grocers stores nationwide, at select independent retailers, and online.

About Erleia

Erleia is an AAPI-woman-founded natural skincare brand focused on sustainability and inclusivity. Our products are crafted in small batches using high-quality organic ingredients before being packaged in biodegradable & recyclable materials.

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