Startup CPG Newswire:
Pedestrian Project Launches Nationwide at Sprouts Farmers Market

PRESS RELEASE — NEWS PROVIDED BY Matt Jacobs for Pedestrian Project

NEW YORK, NY (AUGUST 2025) — Pedestrian Project, a modern foot care brand, is thrilled to announce its nationwide launch at Sprouts Farmers Market beginning August 11, 2025. This milestone marks the first national retail rollout for the brand, bringing its award-winning essentials to wellness-minded shoppers across the U.S.

Launching in over 450 Sprouts locations, the brand’s best-selling trio—Walker’s Cream, Cracked Heel Repair, and Purifying Foot Soak—will now be more accessible than ever. The entire line is vegan, cruelty-free and loaded with powerful plant-based ingredients, to soothe, restore, and protect feet from the ground up.

“At Pedestrian, we believe good foot care is essential for a healthy, active life,” said the brand’s co-founder, Matt Jacobs. “Our mission is to inspire people to care for their feet with the same intention they give their hair, skin, or sleep. We’re excited to partner with Sprouts to help people incorporate foot care into their daily wellness routines, right from the shelves of their favorite grocery store.”

Since launching online, Pedestrian Project has built a loyal following that spans different ages, genders, and lifestyles, appealing to anyone who’s ever ended a day on sore, tired feet. With features in leading wellness publications and thousands of glowing reviews, plus partnerships with podiatrists, runners, ballerinas, baristas and the like, the brand has helped bring innovation and buzz to a long-overlooked category.

Now, with Sprouts as a retail partner, Pedestrian hopes to inspire everyone to care more about, and for, their feet.

About Pedestrian Project

Pedestrian Project is a wellness brand on a mission to elevate the way we care for our feet. Designed to support health, recovery and comfort, its line of clean, high-performance products helps bring foot care into everyday wellness routines—where it belongs. Pedestrian is proudly vegan, cruelty-free, and founded on the belief that well-cared-for feet are the foundation of a life well-lived.

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