Startup CPG Newswire:
Hoplark Expands Portfolio with Limited-Edition Soda 12-Pack
PRESS RELEASE — NEWS PROVIDED BY Sarah Usher for Hoplark
BOULDER, CO (AUGUST 2025) – Hoplark, the beverage brand known for its real-ingredient approach to bold, better-for-you drinks is expanding into the soda category. In August, the brand is releasing a limited-edition 12-pack featuring two offerings: the return of its fan-favorite The Root Beer One with a subtly updated formula, alongside the debut of a crisp new The Ginger Ale One.
Root Beer and Ginger Ale remain two of the most widely consumed soda flavors in the U.S.—but they’ve long been dominated by brands offering upwards of 40 grams of sugar per can. Hoplark’s all-natural, lightly sweetened take offers a more modern alternative, created with the same attention to quality and flavor that has fueled the brand’s growth across the sparkling tea and sparkling water categories.
“Consumers are moving away from overly sugary sodas, but they’re still craving flavor,” says Shannon Wright, Senior Marketing Manager for Hoplark. “We’re not trying to replicate what’s already out there — we’re creating something a little different. This launch takes two of the most nostalgic soda profiles and reimagines them as better-for-you options that speak to today’s evolving tastes and health-conscious preferences, without sacrificing the depth or complexity people love. It’s the next step in our mission to bring full-flavored, genuinely better choices to today’s consumer—wherever and whenever they’re sipping.”
The Root Beer One—first offered in a limited run in 2023—returns with a new and improved formula that enhances its earthy, botanical base. The Ginger Ale One joins as a bright, spicy counterpart with a bit of bite. Each contains just 5g of natural sugar, no artificial ingredients, and follows the clean-label approach that reflects Hoplark’s commitment to transparency and intentional formulation. The two flavors are packaged together in a 12-can variety pack.
This soda launch is part of Hoplark’s continued effort to thoughtfully expand its portfolio for today’s ingredient-conscious drinkers —those seeking real ingredients and bold flavors without compromise. From its flagship HopTea line to Hop Water and the non-alcoholic Hoplark 0.0 line, the brand continues to expand thoughtfully into new formats that resonate across both retail and DTC channels.
The limited-edition “Soda Set” is available in August on Hoplark.com.
About Hoplark
Hoplark is dedicated to creating better-for-you beverages that spark curiosity and deliver bold flavor experiences using interesting and innovative ingredients. Born in Boulder, CO, and launched at a local farmer’s market, the core portfolio consists of delicious sparkling HopTeas, Hoplark Sparkling Water, and Hoplark 0.0, a non-alcoholic beer alternative, as well as limited-edition beverages that redefine flavor through real, natural ingredients. Learn more at hoplark.com
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