Startup CPG Newswire:
raan Expands Retail Footprint with Launches on Amazon, Walmart, Pop-Up Grocer, and Happier Grocery
PRESS RELEASE — NEWS PROVIDED BY Rachel Van Dolsen for raan
LOS ANGELES, CA (AUGUST 2025) –– raan, the first unbleached 100% cotton wipe brand, is excited to announce its official retail expansion with the launch of its wipes on Amazon, Walmart.com, Pop-Up Grocer, and Happier Grocery. Following a successful direct-to-consumer debut earlier this year, raan is now more widely available, making it easier for families across the country to access its sustainable, clean personal care products.
Designed for babies, toddlers, and adults, raan wipes are hypoallergenic and dermatologist tested, offering a soft, safe, and effective solution for sensitive skin. Made with unbleached 100% cotton, the EWG-verified wipes are crafted with only five clean ingredients, including organic aloe and 99% purified water. These cloud-soft and durable wipes are 30% bigger than leading brands, making them perfect for a variety of uses—whether it’s diaper changes, quick clean-ups, personal hygiene, or even pet care. Plus, with their larger size, fewer wipes are needed, making them both eco-friendly and cost-effective.
raan is the first wet wipe to earn the Natural Cotton Seal, a designation reserved for products made entirely from cotton. The wipes are also plastic-free and tree-free, proudly sourced and manufactured entirely in the USA. The brand’s commitment to sustainability extends to its production process, which uses a waterless cleaning method that minimizes environmental impact.
“We’ve received an incredible response since our direct-to-consumer launch in April, and we’re excited to now expand our presence through retailers like Amazon, Walmart, Pop-Up Grocer, and Happier Grocery,” said Vanessa Menache, CEO of raan. “Our mission is to provide families with clean, safe, and transparent products while minimizing environmental impact. This expansion makes it even easier for consumers to make more sustainable choices for their everyday routines.”
For more information, visit www.raan.com. For press inquiries, product samples, or interview requests, please contact: Rachel Van Dolsen at rachel@rachelvandolsen.com.
About raan
raan is the first unbleached 100% cotton wipe brand, offering a clean, sustainable alternative to traditional wipes. Earning EWG verification for safety and transparency, raan’s wipes are hypoallergenic, biodegradable, and designed for sensitive skin, providing a safe and effective solution for families, personal hygiene, and pet care.
With a vertically integrated, domestic supply chain rooted in regenerative agriculture and sustainable production practices, raan stands firmly against greenwashing. In 2025, raan was named “Best Wipe Product” by both NAPPA and the Baby Innovation Awards.
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