Behind the 2025 Shelfie Awards: Meet the Pet Care Category Submissions
This year, we’ve decided to take Shelfie Award submissions and make them available to you, our dedicated readers. Our judges saw SO MANY GOOD PRODUCTS this year that we had to unleash the goodness to you – in full – not just finalists, not just winners – but all brands that got their products into the judges’ hands for their designated category. So strap in, because we’re about to hit you with the pet care category. We’re delivering these brands to you in good old A-Z fashion in their subcategories because we don’t play favorites…until we’re handing out the Shelfie Awards!! 😉 Who do you think is going to take home a winning Shelfie Award for Pet Care this year?!
A Better Treat | Brea, CA
Single ingredient organic pumpkin, chicken, and beef liver for dogs and cats.
AAPI owned
Ava’s Pet Palace | Westmont, IL
Ava’s Pet Palace is on a mission to create healthier, happier lives for pets with organic and limited-ingredient treats made from real, high-quality ingredients. We’re committed to sustainability, transparency, and giving back, ensuring every pet gets the best while supporting a better planet.
Female owned, African American / Black owned
Barkful | Atlanta, GA
Barkful provides fresh, human-grade dog food and all-natural treats made with simple, wholesome ingredients. We’re committed to pet wellness, transparency, and supporting local communities while delivering nutritious, delicious meals and snacks that dogs love.
Female owned, Minority owned, African American / Black owned, Latinxs owned
Clean Coats | Los Angeles, CA
Concentrated, moisturizing shampoo cleans, soothes, deodorizes, and enhances shine.
Female owned
Dirty Dog Beauty Club | Miami, FL
DDBC is a lifestyle brand, community and club for dog lovers! We make self-care essentials for the modern dog. We believe dog parenting should be as fun as it is messy and that clean dog-care essentials should be accessible and affordable to all. We are real people making bold moves for a better future for all dogs!
Female owned, Minority owned, African American / Black owned
DOG by Dr. Lisa | Sydney, NSW, Australia
Natural, odor-neutralizing pee cleaner with removable brush for quick cleanup.
Female owned
Dood Woof | Austin, TX
All-natural Detangler Spray to effortlessly de-mat and detangle Doodle hair
Female owned
EverChew | Battleground, WA
Natural bully stick dog chews and undefeatable safety holder.
NATPAT | Melbourne, Victoria, Australia
ZenPatch Pet: wearable calm, naturally easing pet stress and anxiety.
Female Owned
TiCK MiTT | Ancramdale, NY
TiCK MiTT is designed to help remove ticks before embedding.
Female owned, Family Owned
