Startup CPG Newswire:
Sister Yoni Launches Magnesium Sleep Cream for Midlife Wellness
PRESS RELEASE — NEWS PROVIDED BY Rosie Yang for Sister Yoni
CARLSBAD, CA (JUNE 2025) – Sister Yoni, a wellness brand dedicated to supporting women through hormonal changes, has launched its new Magnesium Sleep Cream, a topical formula designed to promote restful sleep with magnesium, melatonin, and botanical extracts.
Each jar contains 6,400 mg of magnesium, paired with calming ingredients like valerian root and melatonin. Applied topically, the formula is designed to bypass digestive sensitivities and support the body’s natural wind-down process. It is formulated without parabens, phthalates, synthetic fragrances, or other common endocrine-disrupting ingredients.
The launch aligns with increasing consumer interest in clean, non-ingestible wellness solutions. The global magnesium supplement market is projected to nearly double by 2032, and the paraben-free skincare category is expected to reach $18.9 billion in the same period. These trends reflect a broader shift toward ingredient-conscious, topical formats in personal care.
Sleep disturbances affect over half of women navigating perimenopause and menopause, and women are significantly more likely than men to experience insomnia, particularly during midlife hormonal transitions. Despite this, few solutions are tailored to their specific needs.
“We designed this cream to be a small but meaningful part of a woman’s nightly routine,” said Rosie Yang, former RN and founder of Sister Yoni. “For those navigating midlife changes, it offers a moment of calm and care—something simple, grounding, and made with ingredients you can feel good about using.”
Magnesium Sleep Cream is part of Sister Yoni’s core lineup, which also includes the flagship Wild Yam Cream and Royal V Balm. Each product is developed with midlife wellness in mind, formulated without synthetic hormones, parabens, or phthalates. The line is cruelty-free and created to support the evolving needs of women through midlife and beyond.
About Sister Yoni
Sister Yoni is a wellness brand supporting women through midlife with clean, topical products for hormone balance, sleep, and vulvar care. The brand’s name, inspired by sisterhood and sacred feminine care, reflects its mission to normalize conversations around perimenopause and provide products that are both effective and respectful of women’s changing bodies. Offerings include Wild Yam Cream, Magnesium Sleep Cream, and Royal V Balm, all made without synthetic hormones, parabens, or endocrine disruptors.
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