Startup CPG Newswire:
FREE BIRD Southern Spring Water Expands into Tennessee with Lipman Brothers, LLC, Building Momentum Across the Southeast
PRESS RELEASE — NEWS PROVIDED BY Larissa Hrabec for Free Bird Southern Spring Water
ATLANTA, GA (JUNE 2025) – FREE BIRD, a fast-growing Southern Spring Water brand with a free-spirited twist, has officially launched across Tennessee through a retail distribution partnership with Lipman Brothers, LLC. This milestone marks the next phase of FREE BIRD’s southeastern rollout.
FREE BIRD enters Tennessee with two core SKUs—Still and Sparkling Southern Spring Water—crafted for those who crave clean, crisp hydration with a sense of pride. 100% Spring Water sourced from the Blue Ridge Mountains, FREE BIRD offers natural spring water in bold, recyclable aluminum 19.2oz cans that reflects the brand’s values of sustainability and Southern spirit.
“From farmers to firefighters, teachers to truck drivers, this brand is for those who believe in hard work, community, and the freedom to carve their own path,” said Jay Williams, Founder of FREE BIRD. “Tennessee is a vital market for us—especially Nashville, which is at the heart of our sales and marketing efforts and the perfect place to bring the FREE BIRD spirit to life.”
“FREE BIRD is the kind of brand that immediately resonates—with consumers and retailers alike,” said Jeremy Bennett, Business Unit Director – Non-Alcohol at Lipman Brothers, LLC. “We’re excited to be part of bringing this brand to life across Tennessee.”
“Our partnership with Lipman Brothers is key to building long-term success in Tennessee,” said Eddie Pearson, Chief Growth Officer at FREE BIRD. Lipman Brothers will play a vital role in supporting FREE BIRD in Nashville and other high-potential markets throughout Tennessee.”
FREE BIRD made its debut at BevNET Live back in December 2024 in a sturdy, recyclable 19.2oz aluminum can. Also coming this summer, the launch of a 12oz 12-pack—an ideal take-home multipack.
In addition to its retail expansion, FREE BIRD is available nationwide online at Amazon.com and www.drinkfreebird.com.
About FREE BIRD
At its core, FREE BIRD is about living freely and staying true to your roots. Whether you’re enjoying a backyard barbecue, heading to a job site, or taking a moment to recharge, FREE BIRD is there to refresh and remind you of the things that matter most.
To learn more about the brand and its mission, visit drinkfreebird.com or follow us on social media @drinkfreebird.
FREE BIRD—Pull up a chair and stay awhile. Cheers, y’all.
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