Behind the 2025 Shelfie Awards: Meet the Non-Alcoholic Category Submissions
This year, we’ve decided to take Shelfie Award submissions and make them available to you, our dedicated readers. Our judges saw SO MANY GOOD PRODUCTS this year that we had to unleash the goodness to you – in full – not just finalists, not just winners – but all brands that got their products into the judges’ hands for their designated category. So strap in, because we’re starting off strong with the non-alcoholic beverage category. Note: we define ‘non-alcoholic’ beverages as beverages that are made specifically to replicate or replace alcohol – think: NA beers / wines, mocktails, or brands marketed specifically as non-alcoholic. We’re delivering these brands to you in good old A-Z fashion because we don’t play favorites…until we’re handing out the Shelfie Awards!! 😉 Who do you think is going to take home the winning Shelfie Award for Non-Alcoholic this year?!
Abstinence Spirits | Oakland, CA
Abstinence Spirits – botanical inspired non-alcoholic spirits to elevate your cocktails, even when you’re not drinking alcohol.
Female owned, AAPI owned
Blind Tiger Spirit-Free Cocktails | Erie, PA
Blind Tiger Spirit-Free Cocktails – Inspired by the underground speakeasies of Prohibition, Blind Tiger revives the spirit of inclusivity—where every drink is a choice, not a compromise. They craft exceptional, spirit-free cocktails so you can celebrate your way.
Female owned; Vegan, Gluten-Free
Brause | Mountain View, CA
Brause – You don’t have to settle for basic soda. Crisp, sharp bubbles, bold flavor and subtle sweetness that comes from apples and/or dates only.
Female owned; Vegan, Non-GMO, Organic
Dirty Virgin | New York, NY
Dirty Virgin – Ready-to-drink, canned virgin cocktails.
LGBTQIA+; Gluten-Free, Non-GMO
Dr. A’s Lo-Fi Kava | Oakland, CA
Dr. A’s Lo-Fi Kava – Sparkling Kava beverages.
Black owned, Caribbean American owned; Vegan, Gluten-Free, Non-GMO, Organic
Elevated Mixers | Houston, TX
Elevated Mixers – Cold-pressed organic non-alcoholic cocktail mixers.
Vegan, Gluten-Free, Non-GMO, Organic
Huzzy Smart Sips | Frisco, TX
Huzzy Smart Sips – Non alcoholic, functional cocktail with fruit forward twist.
Female owned, Black owned; Vegan, Gluten Free, Non-GMO, Organic
JAS | Houston, TX
JAS – Alcohol-free cocktails infused with functional ingredients, inspired by Latin American flavors.
Female owned, LGBTQIA+, Latinxs; Vegan, Gluten Free, Non-GMO
Libby Wines | Napa, CA
Libby Wines – Non-alcoholic sparkling wines that capture the flavor, complexity, and joy of wine—without the alcohol. Made from sustainably farmed California grapes.
Vegan, Gluten Free, Non-GMO
Luna Bay | Chicago, IL
Luna Bay – Yerba Mate tea-based mocktail infused with fresh fruits and magnesium.
Female owned; Vegan, Gluten-Free, Non-GMO
OOSO Sparkling Tea | Brooklyn, NY
OOSO Sparkling Tea – Adult non-alcoholic sparkling tea inspired by natural wine.
Female owned; Gluten-Free, Non-GMO
Pari | New York, NY
Pari – Natural, agave-sweetened adult beverages with few and familiar ingredients.
Female owned, Immigrant-Owned, Disability-Owned; Vegan, Gluten-Free
Per Se | St. Paul, MN
Per Se – Tangy NA margarita – pomegranate blended with floral hibiscus notes.
Female owned; Vegan, Gluten-Free
Sarilla | Asheville, NC
Sarilla – Organic non-alcoholic antioxidant spritzers made with regenerative functional botanicals.
Female owned; Vegan, Gluten-Free, Non-GMO, Organic
Sauvé | Pleasanton, CA
Sauvé – THC-free, hemp-infused drinks for the sober curious — bringing refreshment, focus, and feel-good vibes to every moment.
Female owned
Silver Swallow | Ottawa, Canada
Silver Swallow – Bubbly not boozy non-alcoholic wine alternatives.
Female owned; Vegan, Gluten-Free
Societea | Carlsbad, CA
Societea (formerly Tēthos) – Blush tea rosé.
Female owned; Vegan, Gluten Free, Non-GMO
Society De La Rassi | New York, NY
Society De La Rassi – 2023 Vintage dealcoholized sparkling chardonnay sustainable sourced in Spain.
Female owned, AAPI owned; Vegan, Gluten Free, Non-GMO
The NA Beverage Company | San Clemente, CA
The NA Beverage Company – Functional mocktails that are actually good for you.
Minority owned, AAPI owned; Vegan, Gluten Free, Non-GMO, Organic
To Be Honest Beverage Company | San Luis Obispo, CA
To Be Honest Beverage Company – Non-alcoholic functional spirit alternative with hemp-derived CBD.
Female owned, Native American owned; Vegan, Gluten-Free
Uncle Waithley’s Vincy Brew | New York, NY
Uncle Waithley’s Vincy Brew – Mixologist-crafted Caribbean flavors that honor tradition.
Black owned
Wilderton Aperitivo Co. | Hood River, OR
Wilderton Aperitivo Co. – Bittersweet and citrus aperitivos.
Vegan, Gluten-Free
HUGE thank you to our sponsors Social Nature, Cin7, Green Spoon, minisocial, Instacart and The Vegan Copacker who helped make the 2025 Shelfie Awards possible. Interested in partnering with Startup CPG? Reach out to us at partnerships@startupcpg.com!
