Startup CPG Newswire:
DIME Launches Everyday MSG Seasonings Aimed at Breaking Down Cultural Stigma
PRESS RELEASE — NEWS PROVIDED BY Jenn Ko for DIME
SAN FRANCISCO, CA (2025) – DIME, an Asian women-owned brand, has officially launched its first line of everyday MSG-based seasonings, now available online at dimemsg.com. Created to challenge the long-standing stigma surrounding MSG, DIME offers a bold new pantry staple that adds instant umami to meals and snacks, from stir-fries to popcorn.
The launch follows a growing consumer appetite for global flavors and a push for cultural authenticity in the grocery aisle. While MSG (monosodium glutamate) is a naturally-derived ingredient and has been safely used in cooking around the world, misinformation and xenophobia led to widespread misconceptions in the U.S.
DIME’s debut line includes three all-purpose seasonings that blend premium MSG with spices, citrus, and heat. Each pouch is designed to be used on everything as a salt and pepper alternative, offering a simple way to amplify flavor without the fear or confusion often associated with MSG.
“Growing up, even my own family avoided MSG because of the myth,” said Jenn, co-founder of DIME. “As I learned the truth – that MSG is naturally derived, safe, and found in foods like tomatoes and cheese – I realized it was time to reclaim and rebrand the ingredient, and celebrate its roots.”
DIME sources high-quality MSG and ingredients from trusted suppliers across Asia and the U.S. With a mission to normalize MSG and make it accessible for home cooks, the brand is currently focused on direct-to-consumer sales with plans for retail distribution in the future.
For more information, visit dimemsg.com and follow @dime.msg on Instagram and TikTok. Reach out to Jenn at hello@dimemsg.com for any inquiries.
About DIME
DIME is a bold, Asian women-owned seasoning brand on a mission to reclaim MSG and celebrate the flavors of Asian culture. Founded in 2024, DIME offers everyday MSG-based seasonings that add easy umami to any dish. Frustrated by the lingering stigma around MSG and the cultural erasure that often accompanies it, DIME was created to flip the narrative. With premium ingredients and a fresh approach to flavor, DIME invites home cooks to embrace MSG as a trusted, craveable staple in their kitchens. Learn more at dimemsg.com.
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