Startup CPG Newswire:
Maazah Introduces New Line of Bold & Flavorful Lentil Dips
PRESS RELEASE — NEWS PROVIDED BY Sheilla Sajady for Maazah
MINNEAPOLIS, MN (2025) – Maazah, the brand known for its fresh, zesty sauces, is proud to introduce a brand-new line of lentil dips, bringing bold flavors and nourishing ingredients to snack lovers everywhere. The highly anticipated launch is now available at Lunds & Byerlys locations.
Rooted in family recipes and inspired by their Middle Eastern heritage, Maazah’s lentil dips offer a protein-packed alternative to traditional dips. Crafted with high-quality ingredients, these plant-based dips are perfect for pairing with veggies, crackers, or spreading on sandwiches and wraps. Each dip is made with Maazah’s signature commitment to fresh, vibrant flavors that celebrate culture and community.
“We’re thrilled to expand the Maazah family with our new lentil dips and couldn’t think of a better partner than Lunds & Byerlys to introduce them to more shoppers,” said Yasameen Co-founder of Maazah. “These dips are a reflection of our love for bold flavors, wholesome ingredients, and the joy of sharing food with loved ones.”
The lentil dips come in a variety of flavors that highlight Maazah’s signature zest and depth, ideally ensuring there’s something for every palate. Whether enjoyed as a snack, a spread, or a flavorful addition to any meal, Maazah’s lentil dips offer a convenient and healthy way to elevate everyday eating.
Maazah’s full product line, including the new lentil dips, are available at Lunds & Byerlys locations. Shoppers can find them in the refrigerated section, alongside Maazah’s beloved sauces.
For more information about Maazah and its products, visit www.maazah.com or follow @maazahchutney on social media.
About Maazah
Maazah was founded by sisters Yasameen and Sheilla Sajady, first-generation Afghan Americans, who were inspired by the flavors of their Mom’s kitchen.
Her sauces, crafted with love and creativity, sparked the vision to bring authentic Middle Eastern tastes to a wider audience. What began with slingin’ Mom’s magic green sauce at local farmers markets in Minnesota has since blossomed into a nationwide movement.
At Maazah, we aim to reimagine Middle Eastern cuisine, transforming everyday meals into fresh, unforgettable experiences, and sharing the magic of our culture with every bite.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
