Startup CPG Newswire:
Introducing Moji Masala ® A new Line of Pre-Measured Responsibly Sourced Indian Spice Blends The individual packs of premium spice blends make it easy to prepare authentic Indian cuisine at home.
PRESS RELEASE — NEWS PROVIDED BY JD Walsh for moji masala ®
Philadelphia: October 2024 – Preparing authentic Indian meals at home is now easier than ever with the launch of moji masala® spice blends. Moji means “mama” in Kashmiri, and that is the premise behind moji masala — to make it easy for anyone to cook homemade Indian food as if they were taught by their own moji. moji masala spice blends are freshly ground and blended using responsibly sourced, premium ingredients. They are pre-measured, hand packed and sold in single-use premium packaging. Each masala packet comes with simple recipes and a QR code linking to recipe videos and shopping lists so home cooks can prepare traditional Indian dishes with minimal prep work.
“We developed moji masala spice blends to make Indian cooking more approachable. I wanted to recreate the delicious, comforting meals I remember from my childhood, but even living in a multicultural city like New York, I found it impossible to replicate the taste and quality of a home-cooked Kashmiri meal. Between going to specialty spice shops, and then grinding and mixing the spices, it was a time-consuming, expensive task,” said Shireen Qadri, co-founder of moji masala. “That is what inspired us to launch moji masala: pre-measured spice mixtures along with easy-to-follow recipes to help make Indian food quickly and effortlessly, just like my Moji taught me.”
moji masala spice blends provide the foundation for authentic, nourishing meals without the hassle of spice shopping and in less time than it takes to order and receive restaurant delivery. The plant-based recipes are ready in 30 minutes or less while the braised meat recipes take about 60 minutes to cook. Each packet ranges from $3 to $7 and contains enough spices to make a dish that feeds two to four people. There are currently 12 varieties of moji masala spice blends available that will satisfy meat lovers, vegetarians and vegans alike including:
Rogan Josh Masala – Tandoori-Style Chicken Masala – Gobi Masala –
Dahl Masala – Kitchari Masala
moji masala blends feature a range of traditional Indian spices, such as cumin and coriander seed, green and black cardamom, ginger powder, clove, fennel seed and turmeric. Each and every spice is responsibly sourced, freshly ground in small batches and quickly packaged and shipped to ensure the highest quality and fullest flavor. The spice blends are organic and non irradiated to preserve the quality and nutritional benefits.
For more info please contact: JD Walsh info@mojimasala.com
About moji masala ®
moji masala ® is a family-owned company based in Philadelphia, offering handcrafted Indian spice blends designed to make authentic Indian cooking easy for everyone. Co-founded by husband-and-wife duo JD Walsh and Shireen, moji masala ® was created to share the rich flavors of traditional Indian cuisine while solving the problems of unused spices and challenging Indian cooking recipes. Each blend corresponds to a specific dish, making it simple to cook authentic Indian meals in under an hour. Products are available on Amazon, FreshDirect, Walmart, and in over 50 retailers across NYC and Philadelphia, including Citarella.
To learn more, visit: mojimasala.com or email: info@mojimasala.com
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