Startup CPG Newswire:
Twrl Milk Tea Welcomes CPG Industry Leader, Gordon Hagedorn as New General Manager

PRESS RELEASE — NEWS PROVIDED BY Pauline Ang for Twrl Milk Tea

San Francisco, CA (2024) – Twrl Milk Tea, a plant-based beverage brand inspired by its founders’ Chinese and Taiwanese American heritage, is excited to announce the appointment of Gordon Hagedorn as their new General Manager. Hagedorn brings over 20 years of experience in the CPG industry, including leadership roles at Weetabix and The Good Bean, where he played a pivotal role in scaling the business for a successful acquisition by Bush Brothers & Company.

Hagedorn joins Twrl Milk Tea at a time of rapid expansion, as the brand continues to grow with nationwide distribution in Sprouts Farmers Market and Whole Foods Market. His expertise in business development and leading high-performing teams will be instrumental as Twrl Milk Tea aims to make high-quality, fair trade, plant-based milk tea more accessible. “I’m thrilled to join Twrl Milk Tea,” said Hagedorn. “I look forward to working with a team driven by a shared passion for innovation and authenticity.”

Co-founders Pauline Ang and Olivia Chen believe Hagedorn’s extensive experience and strong financial expertise will be critical to Twrl’s continued success. “We are excited to have Gordon on board,” said Ang and Chen. “His focus on profitability and operational excellence aligns perfectly with our vision for growth.”

In a conversation with Forbes, co-founder Olivia Chen highlighted the booming boba and milk tea market, projected to reach USD 3.4 billion by 2027. “Our commitment to delivering sustainable, cafe-style milk tea and boba toppings sets us apart,” Chen noted.

Twrl Milk Tea products are available through distributors such as UNFI, KeHe, and Faire, and can be purchased directly online via Amazon, Weee!, and Twrl Milk Tea’s website. Alongside its line of canned milk teas, Twrl offers Crystal Boba and recently launched single-serve, dye-free Popping Boba in Strawberry, Lychee, and Honey flavors.

For more information, visit www.twrlmilktea.com.

About Twrl Milk Tea

Twrl Milk Tea elevates the boba milk tea experience with a blend of innovation, sustainability and tradition. Their premium, café-style canned milk tea is made from single-origin teas from family farms, climate-friendly pea protein milk, and just lightly sweetened for a delicious taste. Complemented by a line of convenient, single-serve instant boba toppings in a variety of flavors, Twrl makes it easier than ever to enjoy a better-for-you boba milk tea in under a minute — anytime, anywhere.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.