Startup CPG Newswire:
Mavericks Snacks Brings New Sandwich Cookies to The Fresh Market
PRESS RELEASE — NEWS PROVIDED BY Melissa Ader for Mavericks Snacks
SANTA MONICA, CA (NOVEMBER 2026) – Mavericks Snacks is expanding its Sandwich Cookie lineup at The Fresh Market nationwide with the launch of new Vanilla Crème and Peanut Butter Crème, alongside Lemon Crème, a returning flavor previously offered for a limited time and now joining the everyday lineup. Inspired by the classic sandwich cookies families grew up with, the assortment gives familiar favorites a modern Mavericks twist.
“At Mavericks, we’re constantly challenging the snack aisle status quo,” said Garrison Jones, CEO of Mavericks Snacks. “With our Sandwich Cookies, we saw an opportunity to reinvent some of the iconic flavor combinations we grew up with – bringing families the nostalgic taste and experience they love, made the Mavericks way.”
Vanilla Crème pairs smooth, sweet vanilla crème with crunchy chocolate cookies for a familiar cookies-and-crème combination. Peanut Butter Crème brings together creamy peanut butter filling and crunchy chocolate cookies for a sweet-and-salty take on one of snacking’s most iconic flavor pairings. Lemon Crème, previously offered as a limited-time seasonal flavor, is also joining the lineup at The Fresh Market as an everyday item – bringing its bright lemon crème and crisp cookies to shelves year-round.
Mavericks Vanilla Crème, Peanut Butter Crème and Lemon Crème Sandwich Cookies will be available in 9 oz sharing-size boxes at The Fresh Market locations nationwide. As part of the line’s e-commerce launch, all three varieties will also debut online exclusively through Thrive Market. All Mavericks Sandwich Cookies are 30-40% lower in sugar than the leading sandwich cookies, Non-GMO Project Verified®, plant-based, and made with thoughtfully selected ingredients.
“Our shoppers are always looking for something new and innovative,” said Jim Padelford, Category Manager, The Fresh Market. “We’re excited to offer just that, as the first-to-market with Mavericks’ new Sandwich Cookie varieties.”
About Mavericks
Mavericks was created for families who love snacks, but want to feel better about the ones they bring home. We grew up on the classics, and we didn’t want to give those flavors up. We just wanted them made with a little more intention. Being a Maverick isn’t about being loud for the sake of it. It’s about questioning the default, raising your standards, and choosing better, even when the easy option is right there. So we set out to reinvent everyday snacks with thoughtful ingredients, familiar flavors, and standards that actually make sense for today’s families.
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