Startup CPG Newswire:
Boostcous Names Former Momofuku Growth Executive Kyle Seebohm Head of Growth
PRESS RELEASE — NEWS PROVIDED BY Bar Bruhis for Boostcous
CARBONDALE, CO (OCTOBER 2026) — Boostcous, a high-protein couscous brand, has named Kyle Seebohm its Head of Growth. Seebohm joins from Momofuku, where he was VP of Omnichannel Growth Marketing.
Boostcous has passed a $2 million annual revenue run rate, shipped more than 20,000 direct-to-consumer orders, and earned more than 600 five-star reviews across its website and Amazon. The brand is sold in more than 90 stores across 22 states, including Raley’s and independent grocers. Wegmans, Hy-Vee and Gelson’s are coming soon, and UNFI recently selected Boostcous for its UpNext program.
At Boostcous, Seebohm will lead growth across direct-to-consumer, Amazon and retail, including the rollout of four new flavors: Pesto, Garlic & Olive Oil, Chili Crisp, and White Cheddar & Parm.
“We’re trying to make couscous cool again,” said Bar Bruhis, founder of Boostcous. “More than 20,000 orders later, we know people want a better couscous. Now we need to get it in front of everyone. Kyle spent nearly five years growing Momofuku across ecommerce and retail, and he’s exactly who we wanted leading our next chapter.”
“The defining brands of the future will combine great taste with food that makes you feel good. Boostcous does both, and that’s why people keep coming back,” said Seebohm. “The reviews speak for themselves, and the couscous aisle hasn’t seen real innovation in decades. I’m excited to bring Boostcous to more kitchens and more shelves.”
Boostcous Classic Pearled High Protein Couscous has 18g of protein and 11g of fiber per serving. It is made from three ingredients (peas, chickpeas and lentils) and cooks in about 5 minutes. Boostcous is certified gluten-free by GFCO and certified kosher by COR, is made with Non-GMO Project certified ingredients, and every production run is third-party tested for glyphosate.
Before Momofuku, Seebohm led growth strategy and operations at Quay Australia and worked as a strategy and operations consultant at Deloitte. He holds a B.S. in Industrial Engineering from Georgia Tech.
About Boostcous
Boostcous is a high-protein couscous made from peas, chickpeas and lentils, with 18g of protein and 11g of fiber per serving. Founder Bar Bruhis grew up in Israel, where couscous was a staple, and started Boostcous after finding no couscous that matched how he wanted to eat, even though pasta already had better-for-you options. The company is based in Carbondale, Colorado. Boostcous is certified gluten-free by GFCO and certified kosher by COR. It is sold at boostcous.com, on Amazon, at Raley’s, and at more than 90 stores nationwide.
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