Startup CPG Newswire:
Hey!Hunger Expands into Southern California and Hawaii with Refreshed Branding and a Focus on Everyday Meals
PRESS RELEASE — NEWS PROVIDED BY Shireen Khera for Hey!Hunger
FAIRFAX, CA (OCTOBER 2026) — Hey!Hunger, a California-based organic frozen food brand, has expanded into Southern California and Hawaii while introducing refreshed packaging and positioning its Veggie + Nut Patties as a whole-food meal solution.
The expanded retail presence includes select Lassens locations, Clark’s Nutrition & Natural Foods Market, Rainbow Acres and Cardiff Market in Southern California, and Mana Foods on Maui. The distribution gains extend the brand’s reach beyond its Northern California retail base. Availability and flavor selection vary by store.
Alongside the expansion, Hey!Hunger has updated its branding, packaging and product messaging to show how the patties fit into everyday meals. The Veggie + Nut Patties name replaces earlier Tikka Veggie Patties and Nutburger descriptions, shifting the emphasis from a burger occasion to versatile lunches and dinners. The refreshed cartons feature plated serving photography to illustrate ways to serve the patties beyond a bun.
The four-flavor lineup includes Roasted Beet & Walnut, Roasted Carrot & Almond, Sautéed Spinach & Pistachio, and Braised French Lentil & Walnut. The USDA Organic products are vegan, gluten-free and soy-free, and are made without protein isolates, gums or preservatives. Each 8-ounce package contains two patties.
The meal positioning centers on convenience for busy households: the patties can be served with rice and vegetables, added to bowls and salads, or tucked into wraps. Frozen portions allow households to prepare the amount needed and keep the remainder frozen for another meal.
Founded by Shireen Khera, Hey!Hunger began retail sales in June 2024. Store locations and product information are available at https://heyhunger.com.
About Hey!Hunger
Hey!Hunger is a frozen food brand founded in 2023 by Shireen Khera and based in Fairfax, California. Operated by Fully Foods LLC, the company makes USDA Organic Veggie + Nut Patties inspired by Indian tikki traditions and designed for everyday lunches and dinners. Its four varieties combine vegetables, nuts, legumes and other plant ingredients. The products are vegan, gluten-free and soy-free, and made without protein isolates, gums or preservatives. Hey!Hunger began retail sales in June 2024 and is available through select retailers in California and Hawaii. Learn more at https://heyhunger.com.
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