Startup CPG Newswire:
JUSTYOU Announces First Brick-and-Mortar Retail Launch at Pop Up Grocer and The Shelf in New York City
PRESS RELEASE — NEWS PROVIDED BY Madison Vrbnjak for JUSTYOU
DALLAS, TX (SEPTEMBER 2026) — JUSTYOU, a daily powdered supplement brand, will enter brick-and-mortar retail on October 9 with launches at Pop Up Grocer and The Shelf in Greenwich Village, New York City.
The launch marks JUSTYOU’s first retail placement and gives consumers an opportunity to discover and purchase the brand in person. Previously available online, JUSTYOU will join the product assortments at both retailers for a limited-time launch.
Founded by Madison Vrbnjak, JUSTYOU was created as a simple addition to consumers’ daily routines. The powdered supplement is mixed with water and combines digestive health support with caffeine for energy. JUSTYOU is currently available in three flavors: Fruit Infusion, Watermelon Squeeze, and Mango Peach Sunrise.
“Getting JUSTYOU onto shelves for the first time is a major milestone for us,” said Vrbnjak. “We’ve built the brand primarily online, so having the opportunity to introduce JUSTYOU to consumers in a physical retail environment, especially in New York City, is an exciting next step in our growth.”
JUSTYOU will launch at Pop Up Grocer, located at 205 Bleecker Street in Greenwich Village, and The Shelf, located at 58 West 8th Street in Greenwich Village. The two placements will introduce JUSTYOU to new consumers while expanding the brand’s retail presence beyond its direct-to-consumer business.
Beginning October 9, 2026, JUSTYOU will be available at Pop Up Grocer, 205 Bleecker Street, New York, NY 10012, and The Shelf, 58 West 8th Street, New York, NY 10011.
About JUSTYOU
JUSTYOU is a Dallas-based wellness brand offering a daily powdered supplement that combines digestive health support and caffeine in one routine. Founded by Madison Vrbnjak, JUSTYOU was created as a simple addition to consumers’ daily routines.
Mixed with water, JUSTYOU is available in three flavors: Fruit Infusion, Watermelon Squeeze, and Mango Peach Sunrise. The brand initially launched through direct-to-consumer sales. On October 9, 2026, JUSTYOU will enter brick-and-mortar retail with launches at Pop Up Grocer and The Shelf in Greenwich Village, New York City.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
