Startup CPG Newswire:
Sobo Foods Launches Dumplings in 300+ Target Stores Across 7 States, Announces Jon Shin as Co-Founder and COO/CFO
PRESS RELEASE — NEWS PROVIDED BY Eric Ji Sun Wu for Sobo Foods
SAN FRANCISCO, CA (2026) — Sobo Foods, the unapologetically Asian American frozen food brand known for high protein dumplings, announced the launch of its General Tso’s Chicken Dumplings and Korean BBQ Pork Dumplings into 300+ Target stores across 7 western states. The company also announced that Jon Shin has joined as Co-Founder, Chief Operating Officer and Chief Financial Officer.
Sobo’s October 2026 launch into Target locations in California, Arizona, Washington, Oregon, Nevada, Utah and Idaho marks the brand’s first partnership with a national retailer, as well as the most significant distribution expansion for the American Humane Certified chicken and GAP Animal Welfare Certified pork dumplings that launched earlier in 2026.
“When we were first invited to meet with Target in Minneapolis, Sobo was still a 100% plant-based brand” said Eric Ji Sun Wu, Co-Founder and CEO of Sobo Foods. “But the vision that Target really bought into was our next act – the world’s first dumpling made with bone broth, avocado oil, and humanely raised protein. And it certainly helped that we were able to pack 30 grams of clean protein into the dumplings, too.”
In addition to the Target launch, the company revealed it had recruited Jon Shin to join Wu as Co-Founder and Sobo’s new COO/CFO.
“As an early Sobo investor and having previously worked with Eric, I’ve been a huge fan of the brand since its launch,” said Shin. “Sobo’s growth trajectory and Eric’s instinct for product innovation made it a no-brainer for me to transition from advisor to a full-time role leading finance, operations and people.”
Shin brings deep operating experience with prior roles at the UFC, Lithic, Gainful, and other high-growth consumer businesses. He began his career in banking and private equity and is a graduate of the Wharton School at the University of Pennsylvania, where he also competed as a Division I athlete.
About Sobo Foods
Sobo is an unapologetically Asian American frozen food brand. We are inspired by nostalgia, but crafted with the future in mind. Our vision is to reimagine the flavors of our childhoods with high protein recipes that our families would be proud of. Up first? The frozen dumpling!
Available across the western US, Hawaii and Texas, Sobo Foods frozen dumplings boast 30g clean protein per box, and are made with bone broth and avocado oil.
Find a store near you by visiting sobofoods.com and following the brand on Instagram and TikTok @sobofoods
Sobo is an unapologetically Asian American frozen food brand. We are inspired by nostalgia, but crafted with the future in mind. Our vision is to reimagine the flavors of our childhoods with high protein recipes that our families would be proud of. Up first? The frozen dumpling!
Available across the western US, Hawaii and Texas, Sobo Foods frozen dumplings boast 30g clean protein per box, and are made with bone broth and avocado oil.
Find a store near you by visiting sobofoods.com and following the brand on Instagram and TikTok @sobofoods
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