Startup CPG Newswire:
Chlorophyll Water Makes History at Misfits Market
PRESS RELEASE — NEWS PROVIDED BY Matt Levine for Chlorophyll Water
NEW YORK, NY (OCTOBER 2026) — Chlorophyll Water, a pioneer in the chlorophyll category and America’s first bottled water to pass Clean Label Project Certification, announces its launch at Misfits Market, becoming the first-ever bottled water brand sold by the online grocer.
Packaged in 16-ounce aluminum cans, Chlorophyll Water’s “Chlorophyll in a Can” combines ultra-purified water, alfalfa-derived chlorophyll and vegan vitamins A, B12, C and D. Its signature green color comes from chlorophyll, complemented by subtle notes of lemon and spearmint.
The launch brings together Chlorophyll Water’s focus on sustainability and transparency with Misfits Market’s mission to reduce food waste and make quality groceries more accessible.
“Being the first bottled water brand at Misfits Market is an exciting milestone,” said Matt Levine, Founder of Chlorophyll Water. “Our new cans bring green hydration to a community that cares about what they buy, how it’s made and how it’s packaged.”
Chlorophyll Water has maintained Clean Label Project Certification for four consecutive years, undergoing independent testing for more than 90 potential contaminants, including heavy metals, pesticide residues, plasticizers and other harmful chemicals.
The aluminum cans join the brand’s 16.9-ounce and 1-liter bottles made from 100% recycled plastic with CleanFlake label technology, designed to support PET recycling. Through rePurpose Global, Chlorophyll Water funds the recovery of ocean-bound plastic equivalent to one plastic bottle for every bottle sold.
The expansion follows national recognition, including a Beverage Industry magazine cover feature, “Nature’s Green Magic,” and being named a 2026 Top Trending Brand by Spate Market Research, an AI-powered consumer forecasting platform. Chlorophyll Water also ranked #9 out of 90,000 brands on RangeMe and earned finalist recognition from the California Grocers Association, Startup CPG’s Shelfie Awards and The Beverage Forum.
Consumers can shop Chlorophyll Water on Misfit’s Market website, with availability varying by delivery location.
About Chlorophyll Water
Chlorophyll Water, a category pioneer and America’s first bottled water to pass Clean Label Project Certification, introduces its 16-ounce “Chlorophyll in a Can,” joining 16.9-ounce and 1-liter bottles made from 100% recycled plastic with CleanFlake label technology. With sustainability and transparency at its core, the brand combines ultra-purified water, chlorophyll (derived from alfalfa) and vegan vitamins A, B12, C and D with a hint of spearmint and lemon juice.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
