Startup CPG Newswire:
StripIt Wins Founderland 2026 Innovation Pitch Slam
PRESS RELEASE — NEWS PROVIDED BY Noy Chatoyan for StripIt
LOS ANGELES, CA (OCTOBER 2026) — StripIt, a Los Angeles-based supplement brand creating oral dissolving supplement strips, won the Founderland 2026 Innovation Pitch Slam on October 1 at Calamigos Ranch in Malibu, California.
Founderland is an application- and invitation-only consumer industry festival that brought together more than 1,000 invited guests, including 600+ founders and CEOs, leading retailers, investors, operators and strategics. The program featured founders and executives behind nationally recognized consumer brands including Bloom Nutrition, Chomps, GT’s Living Foods and SmartSweets, alongside retail leaders from companies including Target, Walmart, Whole Foods Market and The Vitamin Shoppe.
Among the more than 1,000 attendees, just 12 companies were selected to compete across Founderland’s three live Pitch Slams: Impact, Inspiration and Innovation. The Innovation category focused on businesses using new products, technology or business models to approach established consumer categories.
StripIt was selected to take the Innovation stage, presenting before a panel of industry leaders, investors and operators. The company was named the Innovation Pitch Slam winner during Founderland’s awards ceremony later that evening, with Founderland leaders Sean Kelly and Josh Wand announcing StripIt as the winner on stage and the award presented by DoorDash Ads.
Founded by brothers Noy and Vem Chatoyan, StripIt makes supplements in an ultra-thin strip format that dissolves directly on the tongue without water. The company launched in 2026 with Sleep and Digest Probiotic and has since expanded with Vitamin C, B12 and D3+K2.
“We believe changing the format can make daily wellness easier to participate in and bring consumers into the category who may not connect with another pill, powder or gummy,” said Noy Chatoyan, co-founder of StripIt. “Having that vision recognized on the Founderland stage was incredibly meaningful.”
“Being surrounded by operators who once stood where we stand today and went on to build nationally recognized brands was eye-opening,” said Vem Chatoyan, co-founder of StripIt. “Building something meaningful comes with moments of self-doubt, but Founderland reinforced what is possible through hard work, relationships, perseverance and continuing to believe in what you’re building.”
About StripIt
StripIt is a Los Angeles-based supplement company founded by brothers Noy and Vem Chatoyan. The brand creates oral dissolving supplement strips as an alternative to traditional pills, powders and gummies. StripIt launched in 2026 with Sleep and Digest Probiotic and has since expanded its lineup with Vitamin C, B12 and D3+K2. Each supplement comes in an individually packaged, ultra-thin strip that dissolves directly on the tongue without water. Through its dissolving strip format, StripIt aims to make everyday supplementation more accessible and approachable for consumers. StripIt products are available at getstripit.com, Amazon, Walmart.com and TikTok Shop.
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