Startup CPG Newswire:
drench® Launches DUPES™, a New Line of Clean-Label Sauces
PRESS RELEASE — NEWS PROVIDED BY Karen Akouri for Drench
WEST BLOOMFIELD, MI (OCTOBER 2026) – drench®, the clean-label brand known for dressings and sauces, announces the launch of drench® DUPES™, a new collection inspired by familiar fast-food sauces and classic condiment flavors.
“At drench, we’re redefining dressings and sauces by bringing together craveable, elevated flavor and clean, recognizable ingredients,” said Karen Binno Akouri, CEO and Founder of drench, LLC. “We believe consumers shouldn’t have to choose between the flavors they crave and ingredients they feel good about.”
The DUPES™ collection includes five sauces: Mac Daddy Sauce, Chick Sauce, Buffalo Sauce, Ranch Sauce and BBQ Sauce. The brand also plans to re-release Naturella, its previously sold-out chocolate hazelnut spread.
Mac Daddy Sauce is a creamy, savory burger-style sauce designed for burgers, sandwiches and fries. Chick Sauce combines creamy, slightly sweet and tangy flavors for chicken, fries, wraps and sandwiches. Buffalo Sauce delivers classic buffalo heat, while Ranch Sauce combines garlic, onion and herbs. BBQ Sauce rounds out the collection with a slightly smoky and sweet profile.
Like drench® dressings, DUPES™ sauces are made without seed oils or artificial preservatives and are gluten-free, dairy-free and non-GMO. The line reflects the brand’s tagline, “Dirty Sauces, Made Clean.”
The launch expands drench® beyond its core dressing and marinade business and into familiar everyday condiment categories.
About drench®
Founded by Karen Akouri in 2018, drench® is a Michigan-based food brand producing dressings, marinades and sauces made with recognizable, clean ingredients.
Today, drench® products are sold in more than 4,000 stores across 49 states, with distribution through retailers including Sprouts, Whole Foods Market, Wegmans, Albertsons, Meijer, Fresh Thyme and Central Market.
Across its growing portfolio, drench® focuses on products made without seed oils, artificial preservatives, artificial colors, emulsifiers or refined sugars. The launch of DUPES™ continues the company’s expansion into new condiment categories while maintaining its focus on cleaner ingredient formulations.
For more information: drenchitclean.com
About drench®
Founded by Karen Akouri in 2018, drench® is a Michigan-based food brand producing dressings, marinades and sauces made with recognizable, clean ingredients.
Today, drench® products are sold in more than 4,000 stores across 49 states, with distribution through retailers including Sprouts, Whole Foods Market, Wegmans, Albertsons, Meijer, Fresh Thyme and Central Market.
Across its growing portfolio, drench® focuses on products made without seed oils, artificial preservatives, artificial colors, emulsifiers or refined sugars. The launch of DUPES™ continues the company’s expansion into new condiment categories while maintaining its focus on cleaner ingredient formulations.
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