Startup CPG Newswire:
Brandage Wins “Most Innovative” Award at ASD Market Week 2026 in Las Vegas
PRESS RELEASE — NEWS PROVIDED BY Steven Friedman for Brandage
CONCORD, CA (OCTOBER 2026) – Brandage, the children’s adhesive bandage brand that transforms bandage removal into a fun temporary-tattoo experience, has been named the Most Innovative Award winner at ASD Market Week, held August 25–27, 2026, at the Las Vegas Convention Center.
ASD Market Week officially named Brandage Adhesive Bandages the August 2026 winner of its Most Innovative Award. The award recognizes exhibitors that advance their retail categories through innovative solutions and product design.
Brandage reimagines the traditional children’s adhesive bandage by combining wound protection with a surprise temporary tattoo. When the bandage is ready to be removed, the tattoo is transferred to the child’s skin, turning a moment that can be stressful for children into something they can look forward to.
“We launched Brandage because we saw an opportunity to rethink a product that families have used essentially the same way for generations,” said Steven Friedman, Brandage founder and father of two daughter. “Being recognized as the Most Innovative exhibitor at ASD Market Week is incredibly meaningful to us. Our goal with Brandage has always been simple: take an ordinary childhood experience and make it a little more fun.”
ASD Market Week is a major U.S. wholesale retail trade show, bringing retailers, distributors, importers and product manufacturers together in Las Vegas. The August 2026 show featured more than 1,800 vendors and over one million products across 19 categories, according to ASD.
The Most Innovative recognition comes as Brandage expands its presence among retailers and families looking for fresh approaches to familiar everyday products.
“Kids get bumps and scrapes—it’s part of growing up,” Friedman added. “We wanted to give them something fun at the end of the experience. The bandage comes off, but the fun stays behind.”
About Brandage
Brandage adhesive bandages offer first aid with a playful twist: a bandage that leaves behind a temporary tattoo when removed. Designed to turn everyday bumps and scrapes into a more positive experience, Brandage bandages combine practical first aid with the unexpected element of play.
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